Picture perfect: How to make your social media photos more engaging

White Rock, BC

A picture is worth a thousand words, but in social media, not all images are created equal.

A couple of weeks ago, I attended NetSquared Camp Vancouver, an unconference that brings together social media users and web innovators with social change makers and nonprofits to swap stories, mix ideas, and build new relationships. The purpose of the highly successful event was to empower non-profits with emerging tools, trends, and best practices, allowing them to fulfill their mission statements in new and innovative ways.

Although I’ve taken away many insights from the event, what struck me most was the session titled “How NGOs win on Facebook”. The folks at Capulet Communications looked at thousands of posts from a number of big non-profits to answer two questions:

  • What kind of content earns the most likes, comments and shares?
  • Which organizations are killing it on Facebook?

Some of their findings are not really surprising. For instance, they found that that photos and videos tend to get the most engagement. They also found that non-profits that are less self-promotional tend to find success on Facebook.

Where the study got interesting, however, is when they dug in deeper and looked at the most “engaging” photos to see why those images received the most likes, shares, and comments.

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Business Etiquette: It’s More than Just Saying “Please” and “Thanks”

Note: This article first appeared in Young Leader, the newsletter of the Vancouver Board of Trade‘s Leaders of Tomorrow program. To learn more about this mentorship program, please visit the official website.

Leaders of Tomorrow Development Night

On November 16, 2010, members of Vancouver Board of Trade’s LOT and CYP programs had the unique opportunity to hear from a Carey McBeth, Vancouver’s leading etiquette and protocol trainer. The purpose of the development night was to create awareness on proper etiquette for business norms and networking events.

Carey brings a wealth of knowledge to each presentation and has been featured or quoted in numerous national and international publications. Carey has appeared on a variety of national and local television shows including CBC Newsworld, Global Television, and CTV News.

During the course of the workshop, Carey explored various topics, including making a great impression, working the room during a networking event, and introducing yourself to others. Here are a few helpful tips from Carey’s presentation.

  • Listen with your eyes. Business in North America demands that you make eye contact with the other person. Eye contact communicates to people that they have your full attention. You should strive for direct eye contact 60 percent of the time. Anything more might be intimidating, and anything less might be perceived as disinterested.
  • Shake hands firmly.  A good handshake (web-to-web and from the elbow) reveals confidence and conveys positive feelings. Always shake hands, especially when introduced to a person or saying goodbye.
  • Introduce yourself properly. In addition to your first and last name, state where you work and some information about what you do. This will help build your personal brand and entice further conversation.
  • Strive to become a great host. When inviting potential clients or other business associates for meals, pay attention to the details. Arrive early, and see that the bill is not brought to the table.
  • Smile! Carey emphasized the importance of a genuine smile. In any situation — business or otherwise — giving a warm, genuine smile is almost sure to make others like you.

The message of the night was clear: etiquette and protocol are essential skills in today’s business world. The many insights that participants learned will be helpful at professional functions like those with the Vancouver Board of Trade, and even in social situations in one’s personal life.

The Vancouver Board of Trade would like to thank Carey for sharing her expertise and SFU Business for kindly hosting the session. To learn more about  Carey McBeth please visit www.careymcbeth.ca and to learn more about all programs offered by SFU Business please visit www.business.sfu.ca

Photo credit: Leaders of Tomorrow website