Let’s face it: You want more followers.
We can talk about how the quality of your followers is more important than the quantity—but the truth is, without a decent number of following, people are less likely to follow or trust you. People use the size of your network as a heuristic when judging your influence. If your work includes social media, even your boss might be using social media followers as a KPI.
Social media is about relationships—this is true—but it’s hard to justify having a social presence if you have a small network.
Expanding your Twitter network
So, how do you increase your number of followers on Twitter? Here are some DOs to follow:
Complete your profile and add a photo. Personally, I never follow people with an egg as their profile photo. I also find it hard to gauge if a person is follow-worthy if their bio is empty. Get these basics covered. If you want to impress people, consider customizing your background image.