As 2014 comes to a close, many companies are busy budgeting for the next year. Now’s the perfect time for marketers to think about their social media goals for 2015 and decide how much to allocate for social marketing.
Social media spending is going up in 2015, so the question that companies need to ask is this: do we need to follow the trend?
My answer? Absolutely. Here are 3 ways putting more resources into your social media efforts can elevate your marketing tactics in the new year: