As the new year approaches, businesses should expect big changes for their social media strategy.
Social media experienced some big changes in 2014. New platforms such as Ello were introduced, Snapchat introduced Snapcash, and Facebook began taking action to create more organic content on its platform.
With these changes, brands are going to need to know what trends will impact their social media strategy in 2015. As you continue to plan your social media marketing for 2015, here are five things you should keep in mind:
1. Adapt to mobile marketing.
Do you have a mobile social media marketing budget in place? If not, you’re missing out on a huge opportunity to reach a larger audience of consumers.
People are spending more time on social media with their mobile device than they do on a laptop or computer. In fact, smartphone users spend more than seven hours each month using Facebook’s mobile app to access their accounts.
When allocating your 2015 social media marketing budget, make sure you create room for mobile marketing. Mobile marketing enables brands to pay attention to their customers’ location and engage with them on a local level. You can also take advantage of photo dependent networks like Instagram to build awareness of your brand on-the-go.