Once upon a time, marketing was all about who has the loudest voice. Buy the most newspaper ads and you’ll likely get the biggest market share. Use the largest newswire to release your latest public release and you have the public’s ears.
But then something happened. Customers started tuning out ads. Brands started creating their own content. And people, just in general, started doubting brands.
Rand Fishkin, CEO of SEOmoz, recently uploaded a presentation entitled “Can’t Buy Me Love” on Slideshare. The presentation, which was first presented at Distilled’s Searchlove 2012, walks through SEOmoz’s winning formula for winning people’s hearts — and wallets — without spending a fortune on marketing.