Most sales pros and marketers today know the importance of creating valuable content in attracting leads and accelerating the sales process. But creating remarkable content—content that people will engage with, share with their friends and compel them to take action—isn’t always easy. Indeed, content marketers admit that creating engaging content is one the biggest issue facing them today.
Your sales team is an important source of insight if you’d like to step up your game in content marketing. Here’s a 5-step plan on how sales folks can help your marketing team with your content.