A new and widely-shared inforgraphic called “What is Public Relations” captured my attention today — not just because I currently work in PR, but also because it brought up a few questions about the industry.
The infographic, which was published by PR Newswire, aims to define PR through crowdsourcing, asking industry professionals to complete this sentence: “PR is ___”.
Although I liked the idea of asking PR pros how they define their industry, the result is troublesome for two reasons:
- There’s a wide range of definitions — from vague ones (e.g. “digital” and “social”) to more complete and specific ones (“solving problems for organizations through strategic communications”).
- Fluffy words are common in PR, as clearly demonstrated by the quotes used in this infographic.