Posts tagged with LinkedIn

Is the social media manager role really dying?

Last week, I published an article on LinkedIn about the evolution of the social media manager role.

The inspiration for the post was another LinkedIn article—one that was published by Hootsuite Founder Ryan Holmes:

Last year, Hootsuite’s Ryan Holmes proclaimed the role of social media manager dead. He cited a study that found that the growth in positions with the title “social media manager” has slowed down by 50% between 2012 and 2013.

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Photo: Coletivo Mambembe (Creative Commons)

Did you accidentally post something on your personal LinkedIn page?

As it turns out, deleting an update from your LinkedIn profile isn’t as obvious as it should be. Here’s how to do it:

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Lawyer Crystal Ball

Just for fun, here are my 14 social media predictions for the year ahead:

  1. LinkedIn will introduce hashtags.

The three major social networks in the West—Facebook, Twitter, and LinkedIn—tend to copy each other’s features.  This year, for example, LinkedIn started letting people tag other users or companies on the site. Facebook, on the other hand, introduced hashtags.

I wouldn’t be surprised if LinkedIn introduces hashtags as well. It makes sense: Hashtags will enable content discovery, letting people connect with other professionals and find even more articles to share.

  1. LinkedIn will kill LinkedIn Groups.

Let’s face it: LinkedIn Groups haven’t been useful for a couple of years now. It’s a widely abused feature. Many people use LinkedIn Groups to spam people with links, without actually thinking about engagement. Earlier this year, LinkedIn killed LinkedIn Answers; I expect LinkedIn Groups to be next.

  1. Teens will flock to yet another new social network.

Teens have a very fickle taste when it comes to social networks. A few years ago, it was Facebook. Today, it’s Snapchat, Tumblr, and, to some extent, Twitter. Pheed was cool for a brief moment of time.

Teens still use the other apps/websites, but an obscure social network will once again capture the attention of the young ones in 2014. Marketers will have to pay attention since where the teens go is usually an indication of what’s going to be hot in a few years.

  1. Buffer’s user base will grow significantly.

Buffer has been a rising star for a while now. And it’s really no wonder why: With a great, easy-to-use product, a useful blog, and a competent team that can handle social media disasters, Buffer is on a roll.

I expect Buffer to grow significantly in 2014, perhaps to the point of challenging Hootsuite in the marketplace. Late this year, Buffer introduced services for businesses. And then a few weeks after that, it integrated with Mention. Buffer surely has a few more innovations along the way.

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Using social media to find next gig - SFU Career Services B2B

In a previous blog post, I shared some basic tips on how to use social media in your job search. In that post, I pointed out how you can use tools such as Twitter, Facebook, and Hootsuite to enhance your online brand and find job opportunities.

In a recent presentation to SFU Career Services’ Backpack to Briefcase conference, I expanded on these tips and provided more advanced tips on how students can take advantage of social media to help them get their food in the door after graduation.

Backpack to Briefcase - SFU Career Services conference 2013
Photo credit: SFU OLC

Here are some highlights:

1. Monitor potential employers, local job opportunities, and industry experts closely.

  • Use Hootsuite’s geo search to find local job openings. I suggest monitoring keywords such as “hiring,” “looking for,” and the hashtag #jobs.
  • Monitor keywords related to your industry to find professionals in your field.  Connect with these professionals by sharing their content and responding to their updates.
  • Add potential employers to Twitter lists or Facebook interest lists for a more organized way of keeping track of what they’re up to.
  • Follow organizations’ LinkedIn company pages to learn more about the different products and services that they offer, the people that have recently joined the company, and news about your industry.

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Your complete guide: Enhancing your LinkedIn profile
Photo: Nan Palmero

Although it doesn’t get as much attention as Facebook, LinkedIn is a great social network for both businesses and professionals. LinkedIn is particularly helpful if you’re interested in taking your career to the next level. And really, who isn’t?

Last week, I had the opportunity to listen to LinkedIn expert Lisa Dalla Vecchia at an IABC/BC volunteer appreciation event.  Lisa, who is currently the Alumni & Career Communications Manager at SFU Beedie School of Business, gave some tips about LinkedIn and how to leverage this platform to enhance your online profile.

I’m already a huge fan of using LinkedIn to enhance personal branding, so I was really surprised to learn about many features that I wasn’t aware of. Based on Lisa’s presentation and what I know about this professional platform, here’s how you can rock this often under-utilized platform.

1. Complete your LinkedIn profile.

Your presence on LinkedIn should be more than just about replicating what’s already on your resumé.

Lisa reiterates that LinkedIn can help establish your online presence and define your professional brand.  Use the “summary” section to communicate your passion and what makes you unique. Define your brand by reflecting on what people usually ask your help for. Do that, and you’re one step closer to defining what makes you stand out.

Make your LinkedIn profile more powerful by avoiding overused buzzwords. Show, don’t tell.
Top 10 overuse buzzwords in LinkedIn Profiles

Hot Tip: If necessary, turn off your activity broadcasts. This is helpful if you’re doing a lot of updates or if your boss is in network and you don’t want him or her to see your profile updates.
Turn off broadcast notifications on LinkedIn

When filling out your profile:

  • Use a professional photo. What works on Facebook probably won’t work on LinkedIn
  • List your expertise. Think keywords when filling up the “Specialties” section. Lisa recommends adding your top specialties but not going overboard. You don’t want to appear scattered!
  • Install applications. You can include apps to your LinkedIn profile to showcase your WordPress blog, SlideShare presentations, and Behance portfolio.
  • Showcase your achievements. When describing previous and current experience, go beyond listing your tasks. Describe your achievements and how you accomplished them. See job opening descriptions if you’re not sure where to start with this part of your LinkedIn profile.
  • Show off your education. Mention any majors and minors you have in addition to adding your educational institution. Lisa recommends not listing your GPA unless you’re an accounting or finance student. List your awards and honours.
  • Fill out the “Additional Information”. Mention any key interests you have.
  • List trade associations or interest groups you currently belong to.
  • Add links to your websites. Include a link to your blog, portfolio or other social media profiles. Include your Twitter information if you’re comfortable doing so.

Customize links on your LinkedIn profile
Hot tip:
When adding websites to your LinkedIn profile, edit the default ‘My Website’ label to provide more information about where your guests are being redirected (e.g. Say “marketing portfolio” vs “”). This information is helpful to people viewing your profile, and it is a good SEO tactic.

  • Set up your profile’s privacy settings. If you make your profile public, it will appear on a Google search, usually within the first page.
  • Claim your profile’s vanity URL. Lisa recommends something consistent with your other social accounts.
  • Make it easy for others to get in touch by including your contact information. Add things such as your phone number, address, birthday, and marital status to the “Personal Information” section.
  • Fill up your contact settings. Include your availability, the types of opportunities you are looking for, and what information you’d like to see included in a request.

Rearrange LinkedIn sections
Hot tip: 
You can move stuff around on your LinkedIn profile. Why is this important? This lets you showcase the most important things first — potential employers and recruiters are not likely to read everything on your LinkedIn profile. To do this, go to “Edit Profile,” click the section you’d like to move, and drag it to its new location.

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