How to rock LinkedIn: 10 tips for beginners

Why you should rock LinkedIn (and 10 tips on how to do it)

I joined LinkedIn when I was first laid off work. The company I worked for decided to close its Vancouver office, laying off almost a thousand people. It was a scary time, and people in the company wanted to support each other and to keep in touch. For many of us, LinkedIn was the way to do that.

Besides connecting with each other on LinkedIn, we used the site to recommend each other as well as to introduce people to our networks.

That was more than 5 years ago, and since then, LinkedIn has become one of the most prominent social networks. Today, if you’re serious about enhancing your online reputation, there’s no better way of doing it than by having a solid LinkedIn account.

I recently had the opportunity to talk to a group of writers who were interested in learning the basics of LinkedIn. Since joining LinkedIn, I’ve found tremendous value in it, so I was happy to share what I know. Here are some highlights from my talk. (Scroll down below for the Slideshare presentation.)
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Is the social media manager really dead? Maybe not…

Is the social media manager role really dying?

Last week, I published an article on LinkedIn about the evolution of the social media manager role.

The inspiration for the post was another LinkedIn article—one that was published by Hootsuite Founder Ryan Holmes:

Last year, Hootsuite’s Ryan Holmes proclaimed the role of social media manager dead. He cited a study that found that the growth in positions with the title “social media manager” has slowed down by 50% between 2012 and 2013.

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