Last week, British soul singer Adele swept up the Grammy awards and won all six categories she was nominated for. She handily won the night’s top honours, including Song of the Year, Record of the Year, and Album of the Year.
To many, Adele’s success has to do with her voice, but I think it’s more than that. Many vocalists can sing, but very few connect emotionally to mass audiences.
In honour of Adele’s six Grammys, I present six social media lessons we can learn from this British superstar.