The hottest topic among SEO folks this week was the latest Panda update.
To recap, Panda is all about content. First rolled out in 2011, it’s an update that punishes ‘thin’, low quality and duplicate content.
Google is rolling out our Panda 4.0 update starting today.
— Matt Cutts (@mattcutts) May 20, 2014
As soon as Matt Cutts, head of webspam team at Google, confirmed that Panda 4.0 has rolled out, the analysis came fast and furiously. Here are 7 articles that help explain what Panda 4.0 is all about.
1. What every business needs to know about Google’s Panda 4.0 update
Michael Motherwell gives a nice overview (without much jargon) of Panda 4.0. “The goal of Google Panda updates is to get rid of weak content sites,” he shares. “Sites with ‘thin’ content, pages without a lot of unique and original information, usually disappear, while sites with detailed and in-depth content are rewarded.
If you’re wondering if your site has been affected, here’s the answer: “Sites with large amounts of shallow content, pages that don’t have much unique or interesting content on then, and sites with an overload of advertising are the most common sites to report a drop.”