The highlight was the energetic keynote delivered by author and social media marketer Gary Varnerchuk. My notes are below, but here are some high-level key takeaways:
- Content is still king, and you are probably not creating enough quality content. Bottom line: Create remarkable content, and do it consistently and frequently.
- While advertising still can play a role in the marketing cycle, earned media and public relations are powerful tools that can help your business get to the next level.
- Authenticity isn’t just a buzz word — it’s something you need to strive for in your content, in social media, and when talking to journalists.
- Traditional media isn’t dead, and ignoring them is a short-sighted strategy. While the industry is currently experiencing many changes, they are quickly adapting and experimenting.
Here are some more specific notes from the different FPReach sessions.