Advertising on Facebook is one of the most cost-effective and scalable ways of using social media to get more leads for your business. With billions of people logging into the site on a monthly basis, there simply isn’t an excuse not to advertise on this platform.
But if you’re already advertising on Facebook, you might be doing one thing that’s driving your costs up: accidentally showing your ads to your competitors.
There are some obvious disadvantages to doing this:
- Exposing your campaign could encourage your competitors to copy it and launch similar initiatives.
- If your competitors choose to click your ads, it will increase your costs if you’re running a PPC campaign.
- It could also decrease your ad’s quality score if your competitors aren’t engaging with it. (It’s highly unlikely that your competitors will like, comment on or share your ads.)
Thankfully, Facebook now allows advertisers to exclude people that work for a certain company. And the even better news is that it’s super easy to do!