Companies like Chevrolet, Unbounce, Timberland and Lego are already doing epic content marketing. Here’s how you can do the same.
This time of the year is when many marketing pros share their industry predictions for the new year.
My prediction is fairly simple: epic content will rule content marketing in 2016.
I know what you’re thinking: isn’t this the case already? Actually, not yet. The truth is while many companies already create a huge amount of content, their content is rarely epic. The marketing graveyard is littered with mediocre content. Lots of it.
The stats on content marketing are staggering: as of 2015, 88% of B2B companies and 76% of B2C companies do some form of content marketing, according to the Content Marketing Institute. A study by PQ Media is predicting that content marketing will become a US$313 billion industry by 2019, highlighting the continued growth of this practice.
Creating good content is no longer good enough, and the pressure to stand out will only increase. Just ask Buffer. By many standards, the social-media management company has amazing content, but it has seen a significant drop in social media traffic in the past year. This just goes to show that even content marketing rockstars could find themselves struggling to increase (or even maintain) traffic and attract new audiences.
For you to build an audience with your content in 2016—for you to generate leads and sales—you need to stand out from the crowd. The way to do that is to be epic. Be bold. Be better than your competition.
Here’s how you can do that, along with some examples.