Released this week, the B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America report provides insights on how brands can win the content marketing race.
Prepared by the Content Marketing Institute and MarketingProfs, the report shares data from a survey of 1,217 (out of the total 4,397) respondents who identified themselves as B2B marketers in North America. Now in its fourth year, this report gives a glimpse into the current state of content marketing and where it’s headed next year.
If you’re looking to improve your company’s content marketing for 2014, here are insights from the report to keep in mind:
8 content marketing tips to pursue in 2014
- Implement a content marketing strategy.
Successful content marketing begins by having a strategy in place. The report shows that 66% of marketers with a documented marketing strategy consider themselves effective, while only 11% of those without a documented strategy are likely to make the same claim. This finding is not exactly surprising, but it reiterates the need to document a strategy that specifies your target audiences, goals, and tactics.