It’s no wonder a majority of companies now employ content marketing. When done right, relevant and timely content helps with the sales process by attracting in-target leads, giving your sales force more opportunities to connect with potential customers. But most companies are actually inefficient with their content. For instance, according to SiriusDecisions, 60 to 70% of content produced by B2B companies goes unused—leaving billions of dollars on the table.
To make sure content helps accelerate sales, it’s critical that marketers communicate with sales teams and keep them armed with relevant information. Here are 7 tips on how content marketers can get sales to discover and use the content that they worked hard producing.