12 easy steps to writing great content

Process for writing great content

Writing great content is not a skill—it’s a habit. The key to producing useful and interesting content for marketing is finding a process that works for you and sticking to it.

I know that doesn’t sound sexy, but it’s true: engaging content doesn’t come from inspiration alone. Great marketers use processes to turn their brilliant ideas into stellar posts, ebooks and other pieces of content.

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12 Lessons Learned From a Year of Blogging

Editor’s note: The following blog post first appeared on AdelinaWong.ca. I asked Adelina if I could republish her post here because her tips are actionable and useful for both novice and expert bloggers.

12 Lessons Learned From a Year of Blogging

In December 2013, I decided that I was going to give blogging a proper go with my travel site Pack Me To. Before that, while I had set up my site and social media, I blogged halfheartedly and sporadically. I wasn’t truly invested in it and the idea of a blog seemed better than the actual writing. Since that decision, blogging has been a lot of hits and misses. A lot of experimentation, a lot of late nights and a whole lot of learning. Although I still see a lot more room for growth and development, I’m proud of what I have built in a year.

While I’m specifically writing about my experiences with the travel blogging industry, a lot of these lessons can be applied to other industries and blogging in general. It’s been a lot of trial and error and I still haven’t figured it all out yet, but here are 12 lessons I learned from a year of blogging:

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Just do it! 5 ways to gain the confidence to blog

How to find the confidence to blog

Blogging takes confidence. No matter what you blog about, taking the time to write and share your thoughts involves vulnerability. People will find your typos and grammatical errors. Smart people might disagree with you. Sometimes, you may even be flat out wrong.

When you blog, you’re offering a part of yourself: your ideas, your intelligence, your own stories.

If you’ve ever let your lack of confidence stop you from blogging, fret not. You are not alone. And thankfully, marketing expert Mark Schaefer recently released a helpful Slideshare that outlines 5 easy tips on how to become a more confident blogger.

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