This upcoming holiday season, Metro Vancouver wants you to be a “green angel” and help reduce unnecessary garbage.
The campaign — appropriately titled “Create Memories, Not Garbage” — is supported by a microsite as well as a number of outdoor ads. If you’ve used public transit in the last month or so, you might have noticed these ads — cute and light, they communicate the message without necessarily making you feel guilty.
I personally liked that the ads featured some diversity as well. Vancouver is such a multi-cultural city that sometimes I question why we don’t see more minorities in our ads.
Tennis superstar Rafael Nadal stars in a new Emporio Armani short film.
The film’s description says:
“Armani and Rafael Nadal teamed up with Johan Renck to create an action-packed short film. The film’s narrative called upon some genuine acting skills but – just like the modeling – Rafael Nadal took to it like a fish to water.”
I like the short film, but Nadal is barely “acting” in it. “Sprinting” would be more appropriate.
Unless you haven’t been online at all last week, you likely have seen at least one of the 180 YouTube Old Spice videos. The “Smell Like a Man, Man” campaign took over all social media for a few days last week, showing everyone how viral marketing should work. Of course, the tricky thing about viral marketing is that it is controlled by the people, not by companies or their advertising agencies; however, this campaign shows us how the right mix of ingenuity, research, planning, and inspiration can bring unbelievable results.
The genius idea was really quite simple: For two days, the Old Spice guy (his actual name is Isaiah Mustafa), made personalized videos for fans, bloggers, celebrities, and everyone in between. According to a ReadWriteWeb article, the comedic videos were made in an undisclosed location in Portland, Oregon and was a collective effort by “a team of creatives, tech geeks, marketers and writers”.
The key to the campaign was that it engaged viewers, ensuring in return that these viewers made the campaign viral. The campaign spoke to you; in fact, if you’re one of the many who got a personalized response, then I meant that quite literally.
See a couple of the standouts from this campaign as well as a pretty awesome parody after the jump.
Via Towleroad… It looks like McDonald’s France is serving up some young gay love. In it’s new advertising campaign titled “Come as You Are”, McDonald’s France is featuring a teenage, closeted gay guy talking to (presumably) his teenage boyfriend while his dad purchases food from the counter.
I’m not sure if this is first in a series of ads, but does it look like the ad is somewhat incomplete? If the ad is complete as it is, what message are they trying to tell us? Are they encouraging gay guys to be in the closet? (I realize that this is highly unlikely.)
There’s one thing you can’t deny about this ad. McDonald’s Restaurants, regardless of all the flak it receives for not contributing to obesity, still remains one of the most innovative establishments around. Its willingness to take on subjects that most companies would consider “risky” is admirable.