This upcoming holiday season, Metro Vancouver wants you to be a “green angel” and help reduce unnecessary garbage.
The campaign — appropriately titled “Create Memories, Not Garbage” — is supported by a microsite as well as a number of outdoor ads. If you’ve used public transit in the last month or so, you might have noticed these ads — cute and light, they communicate the message without necessarily making you feel guilty.
I personally liked that the ads featured some diversity as well. Vancouver is such a multi-cultural city that sometimes I question why we don’t see more minorities in our ads.