Via Towleroad… It looks like McDonald’s France is serving up some young gay love. In it’s new advertising campaign titled “Come as You Are”, McDonald’s France is featuring a teenage, closeted gay guy talking to (presumably) his teenage boyfriend while his dad purchases food from the counter.
I’m not sure if this is first in a series of ads, but does it look like the ad is somewhat incomplete? If the ad is complete as it is, what message are they trying to tell us? Are they encouraging gay guys to be in the closet? (I realize that this is highly unlikely.)
There’s one thing you can’t deny about this ad. McDonald’s Restaurants, regardless of all the flak it receives for not contributing to obesity, still remains one of the most innovative establishments around. Its willingness to take on subjects that most companies would consider “risky” is admirable.