Leroy Stick, the man behind the Twitter account @BPGlobalPR, has finally revealed himself…. Well, sort of.
In the “press release” that was posted on Street Giant, he introduces himself to the media, giving insight into what gave him the idea of opening a Twitter account that pokes fun of British Petroleum’s handling of the Gulf of Mexico oil spill.
There are several things I like about Leroy Stick’s press release. The obvious: it’s witty. But I expected that, given how clever the tweets have been. It’s great that he also addressed the elephant in the room head on. He makes it clear that making money out of this Twitter account is not his intention:
I don’t have an image and I’m not making any money AT ALL for myself. Every penny we make from the t-shirts goes to the Gulf Restoration Network. Just a few hours ago, we made our first official $10,000 donation to healthygulf.org from the money we’ve made selling free “bp cares” t-shirts in one week.
He also explains why he opened the Twitter account in the first place:
I started @BPGlobalPR, because the oil spill had been going on for almost a month and all BP had to offer were bullshit PR statements. No solutions, no urgency, no sincerity, no nothing. That’s why I decided to relate to the public for them. I started off just making jokes at their expense with a few friends, but now it has turned into something of a movement.
Most awesome of all is how he criticized blogs and PR “experts” who seem to have lost sight of what’s important:
I’ve read a bunch of articles and blogs about this whole situation by publicists and marketing folk wondering what BP should do to save their brand from @BPGlobalPR. First of all, who cares? Second of all, what kind of business are you in? I’m trashing a company that is literally trashing the ocean, and these idiots are trying to figure out how to protect that company? One pickledick actually suggested that BP approach me and try to incorporate me into their actual PR outreach. That has got to be the dumbest, most head-up-the-ass solution anyone could possibly offer.
Those are just the highlights for me, but I did find the entire thing highly engaging, insightful, and honest. It’s definitely a must read.
On a related note, BP CEO Tony Hayward revealed in a recently interview that he wants his life back.
You know, I’m sure Americans would like their cleaner gulf back, too, Mr. Hayward! And all those marine animals that would be on the brink of extinction thanks to your company? They likely want their home back
Bottom line: JUST PLUG THE DAMN HOLE!