How to leverage media to drive business results: FP Reach Notes & Main Takeaways

FPReach featuring Gary V. in Vancouver

Last week, I had the pleasure of attending FP Reach at the Vancouver Convention Centre. FP Reach —  one of the many Social Media Week Vancouver events —  is a three-city tour that connects small and medium businesses, marketing experts, and successful entrepreneurs sharing the latest marketing trends, business strategies, and best practices. The event  brought out some of Vancouver’s (and North America’s)  leading thought leaders in media, both traditional and digital.

The highlight was the energetic keynote delivered by author and social media marketer Gary Varnerchuk.  My notes are below, but here are some high-level key takeaways:

  • Content is still king, and you are probably not creating enough quality content. Bottom line: Create remarkable content, and do it consistently and frequently.
  • While advertising still can play a role in the marketing cycle, earned media and public relations are powerful tools that can help your business get to the next level.
  • Authenticity isn’t just a buzz word — it’s something you need to strive for in your content, in social media, and when talking to journalists.
  • Traditional media isn’t dead, and ignoring them is a short-sighted strategy. While the industry is currently experiencing many changes, they are quickly adapting and experimenting.

Here are some more specific notes from the different FPReach sessions.

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3 Lessons about Social Media and Multiculturalism from #NetCulture

Net Culture: Stories of Culture and Diversity in Social Media is an event that featured inspiring and culturally diverse speakers.  The night’s topic: how social media has helped various individuals and organizations strengthen their identities, roots and friendships. Last Tuesday, I had the opportunity to attend this sold out, two hour event at the Vancouver Public Library.

#NetCulture: The Speakers and Organizing Team

The night featured 10 speakers, each highlighting rich stories from their culture. Here are three key takeaways about social media and multiculturalism that the speakers talked about:

1. It’s not about your age.

Ashok Puri, retiree and father of one of the event organizers, talked about how social media has helped him travel all over the globe without going broke. Ashok charmingly told the story of how CouchSurfing helped him explore the world and meet new friends in the process. A good story teller, Ashok also talked about the friendships he made and the adventures (and misadventures) that came with his travels.

RT @thenetworkhub: Ashok Puri summarized it well - friends, family, new friends, experience - that is the power of social media #NETCulture
Kelvin KC Claveria

My favourite part of his speech was when he made the point that social media is not about how fast you can type. At its core, social media is about connecting with others, and it’s not just for the young ones anymore. Ashok demonstrated the power of great story-telling –  he  really had the crowd enchanted from the start.

Social media is not about how fast you can type - i.e. You're not too old for it. #netculture
Kelvin KC Claveria

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Vancouver Twestival Raises Over $8K for Beauty Night Society

Note: I originally wrote this blog post for SFU Volunteer Services, where I’m currently employed as a Social Media Specialist. To view the original post, visit the ENGAGE blog.

Last Thursday, March 24,  social media enthusiasts in Vancouver headed to the Vancouver Lookout to socialize and to support a good cause. Twestival is a fundraising event that brings together Twitter users to support a local cause.Now on its fourth year, Vancouver Twestival selected Beauty Night Society as the recipient of this year’s proceeds.

The event raised over $8000, all of which will go towards supporting Beauty Night’s life makeover programs. Beauty Night, a non-profit that we’ve featured in the ENGAGE  blog before, provides programs for marginalized women and youth in the downtown eastside. Recently, the organization celebrated its 10th year anniversary.

As a first time attendee, I was really impressed by this event. We were treated to a stunning view, superb food & drinks, and a super fun photobooth.  Vancouver Mayor Gregor Robertson also addressed the crowd and praised the organizers for a great event.

Vancouver Twestival 2011

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Patriot Hearts: John Furlong brings back golden memories

Note: This article first appeared in Young Leader, the newsletter of theVancouver Board of Trade‘s Leaders of Tomorrow program. To learn more about this mentorship program, please visit the official website.

On February 11, several LOT mentees  joined over 500 professionals from the Vancouver business community for a  luncheon headlined by John Furlong, former CEO of the Vancouver Organizing Committee (VANOC) for the 2010 Olympic and Paralympic Winter Games. The Spirit of Vancouver® lunch marked the first-year anniversary of the Games and celebrated the launch of Furlong’s new book Patriot Hearts: Inside An Olympics That Changed A Country.

John Furlong met some lucky mentees from the Leaders of Tomorrow Mentorship Program [Read more…]