Last week, I had the pleasure of attending FP Reach at the Vancouver Convention Centre. FP Reach — one of the many Social Media Week Vancouver events — is a three-city tour that connects small and medium businesses, marketing experts, and successful entrepreneurs sharing the latest marketing trends, business strategies, and best practices. The event brought out some of Vancouver’s (and North America’s) leading thought leaders in media, both traditional and digital.
The highlight was the energetic keynote delivered by author and social media marketer Gary Varnerchuk. My notes are below, but here are some high-level key takeaways:
- Content is still king, and you are probably not creating enough quality content. Bottom line: Create remarkable content, and do it consistently and frequently.
- While advertising still can play a role in the marketing cycle, earned media and public relations are powerful tools that can help your business get to the next level.
- Authenticity isn’t just a buzz word — it’s something you need to strive for in your content, in social media, and when talking to journalists.
- Traditional media isn’t dead, and ignoring them is a short-sighted strategy. While the industry is currently experiencing many changes, they are quickly adapting and experimenting.
Here are some more specific notes from the different FPReach sessions.