If you’d like a decent online presence, then you need to control what people see when they use a search engine to find out more about you. While you definitely want future employers or business associates to find your LinkedIn profile, not everyone wants their Facebook profile to be as prominent. If you’re like me, your Facebook profile is probably a bit more personal, a place where you post some things you wouldn’t dare post anywhere else.
Posts archived in Social Media
December 29, 2013
To celebrate the end of 2013, here are my top marketing and social media posts published this year:
You don’t have to be an SEO expert to be concerned about the different algorithm changes that Google did this past year. From Panda to Penguin to Hummingbird, Google was busy tinkering with its algorithm. Ultimately, the Panda update is about content, while Penguin addressed spamming.
Many years after social media marketing became the norm, some people still question the return on investment from this kind of marketing. Respected business leaders, authors, and pundits all have something to say about social media ROI—ultimately though, it’s about using KPIs to measure the success of your efforts as opposed to assigning a dollar amount to each tweet or Facebook update.
It’s probably a bug, but earlier this year, I noticed that turning an existing Twitter private list into a public list isn’t exactly straightforward. This post has step-by-step instructions on how to do it.
August 14, 2013
Social media ROI.
Almost a decade in into the social media age, and marketers are still trying to figure out if it makes sense to engage on social.
It’s not an unfair question to ask: The marketing landscape is complex, and marketing teams should focus their efforts on what works, eliminating any tactics that don’t add value to the business.
Marketers from companies of all sizes have tried their best to pin down the value of social. Looking at what they have to say about social media ROI, what can we learn about how social affects sales? Below are some quotes from the industry’s leading thinkers.
Musings About Marketing and Career Development in the Digital Age
Certifications and Memberships