In a previous blog post, I shared some basic tips on how to use social media in your job search. In that post, I pointed out how you can use tools such as Twitter, Facebook, and Hootsuite to enhance your online brand and find job opportunities.
In a recent presentation to SFU Career Services’ Backpack to Briefcase conference, I expanded on these tips and provided more advanced tips on how students can take advantage of social media to help them get their food in the door after graduation.
Photo credit: SFU OLC
Here are some highlights:
1. Monitor potential employers, local job opportunities, and industry experts closely.
- Use Hootsuite’s geo search to find local job openings. I suggest monitoring keywords such as “hiring,” “looking for,” and the hashtag #jobs.
- Monitor keywords related to your industry to find professionals in your field. Connect with these professionals by sharing their content and responding to their updates.
- Add potential employers to Twitter lists or Facebook interest lists for a more organized way of keeping track of what they’re up to.
- Follow organizations’ LinkedIn company pages to learn more about the different products and services that they offer, the people that have recently joined the company, and news about your industry.