Social media ROI.
Almost a decade in into the social media age, and marketers are still trying to figure out if it makes sense to engage on social.
It’s not an unfair question to ask: The marketing landscape is complex, and marketing teams should focus their efforts on what works, eliminating any tactics that don’t add value to the business.
Marketers from companies of all sizes have tried their best to pin down the value of social. Looking at what they have to say about social media ROI, what can we learn about how social affects sales? Below are some quotes from the industry’s leading thinkers.