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April 4, 2012

4 reasons why businesses should stop ignoring LinkedIn Company Pages

LinkedIn Company Pages

When marketers talk about social media, most automatically think about Facebook and Twitter.

Although it has been around for some time now, LinkedIn is somewhat suffering from a perception issue. Many marketers — even social media savvy ones— tend to ignore the use of a LinkedIn Company Page (if they are even aware that it is possible to create one!). For many, LinkedIn is a personal professional network.

LinkedIn Company Pages offer many features that businesses can take advantage of. It’s time you take this tool seriously. Here are four reasons why you should give LinkedIn Company Pages a second look.

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March 24, 2012

Using Pinterest in your PR campaigns

Pinterest Example from the US Marines

Note: A version of this article first appeared in the Dunn PR blog. Visit the Dunn Public Relations website to see the original blog post.

Pinterest has caught our attention at Dunn PR.

The hot social networking site has officially gone mainstream, with over 18 million people now using it regularly. The site grew 52% in February, easily outpacing the growth of Facebook or Google+.

Although we first heard of Pinterest six months ago, the site has only gained momentum in the past couple of months.

At Dunn PR, we’re brainstorming ideas about how this social media phenomenon can be utilized to amplify our clients’ messages. Here’s a sampling:

1. Don’t make it all about you!

Pinterest discourages users from using the site for blatant self-promotion.

This might seem counterintuitive, but the truth is that most of the time, social media isn’t about you. This is true for Twitter, Facebook, and Google+ — and it’s also true for Pinterest.

Pin photos of things that inspire you. It’s fine to pin your own projects (see tip #2 below), but the Pinterest community frowns upon too much self-promotion.

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March 15, 2012

3 Google+ resources you absolutely must check out

Google+ — Screenshot

People seem to be very split about Google+. On one hand, you have experts who feel that the site is disruptive and game-changing.

On the other hand, there are people — and I’d say that this is the majority — who still don’t see the value of the site.

Regardless of how you feel about it, Google+ deserves some poking around. As a platform backed by one of the biggest Internet giants around, Google+ offers many marketing potential. And it is still improving.

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March 4, 2012

Crisis communications in the social age: An infographic

Love it or hate it, social media really has transformed the way consumers get their voices heard — and how businesses and nonprofits respond.

Time and time again, we’re reminded that organizations no longer control their brand. Social media has given consumers a platform to complain (and sometimes praise) organizations.

With a single tweet, a single consumer can cause a social media crisis that can truly affect the bottom line.

No one is spared — from nonprofits such as Komen to well-established businesses like Papa John’s, to international companies such as Carnival, all types of organizations are within the bulls eye of social media users.

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February 26, 2012

5 Important Reminders From “The State of Social Media in 2012″ panel event

Social Media Club Vancouver
Photo credit: Amelia Sutjiadi

Last week, Social Media Club Vancouver hosted a panel event on the state of social media today. The State of Social Media in 2012: From Small Business to Enterprise (hashtag #sosm2012) tackled a wide variety of topics, including social media marketing tools, emerging trends (such as Pinterest and Google Plus), and best practices.

The panel consisted of Kemp Edmonds of Hootsuite, Dennis Pang of Motive8 Media, and Gus Fosarolli of Marketwire.

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