Posts archived in TV ads
Tennis superstar Rafael Nadal stars in a new Emporio Armani short film.
The film’s description says:
“Armani and Rafael Nadal teamed up with Johan Renck to create an action-packed short film. The film’s narrative called upon some genuine acting skills but – just like the modeling – Rafael Nadal took to it like a fish to water.”
I like the short film, but Nadal is barely “acting” in it. “Sprinting” would be more appropriate.
Watch Nadal run and strip below.
In this new TV spot, K-Y Intense features a lesbian couple who were able to “make that big moment feel even bigger” because of the lubricant.
June 19, 2011
The 2011 season of So You Think You Can Dance is still in full swing, so I was a little surprised to already see TV ads for the Canadian version. Apparently, season 4 of SYTYCDC (So You Think You Can Dance Canada) starts on June 20th, so it looks like there will be a huge overlap with the two. Not that I’m complaining — I love both shows, even if I’m not a fan of Leah Miller.
SYTYCDC’s TV spot is pretty spot on. It’s weird, but not too out there. I see lots of skin, tatoos, and mohawks. I love the music used as well. (According to Shazam, the song is “Gotta Be Home” by Boney M.)
The amazing Mia Michaels choreographed the spot. Regarding the concept, this quote probably explains it all:
“The commercial is a reflection of the show, mimicking the struggle, the fight and the warrior that each competitor has inside of them,” says Amanda Cleghorn, who is featured in the promo, along with fellow Season 3 dancers Nathalie Heath, Jeff Mortensen and Jonathan Arsenault. (Source: CTV website)
I do love this commercial, but I feel that the ad for season 3 was a lot hotter. That ad featured season 1 winner Nico Archambaul and Kelly Rowland’s “Commander”.
Kelvin Claveria's website: Digital marketing tips for young professionals
