Posts archived in Content Marketing

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March 28, 2013

4 Notable Stats From BCAIM’s 2012 State of Marketing Survey

F5 Expo 2010: BC Business
Photo: jeremylim.ca

Last month, the B.C. Association of Integrated Marketers (BCAIM) and Ipsos ASI released a study that revealed the state of marketing in the province.

The study, which you can download via BCBusiness.ca, is the first-ever survey of local marketers in B.C.

Here are four stats from the study that caught my attention.

1. 80% of BC marketers get their marketing news from LinkedIn

In the past couple of years, LinkedIn has transformed itself from just another social network to a content powerhouse. It’s no wonder that marketers in Metro Vancouver are taking notice.

LinkedIn Today does a great job of aggregating news by topic and industry based on what your professional network is already sharing — an important curation tool given the amount of content being produced everyday. The addition of the Influencer program on the site last year gives LinkedIn users another compelling reason to check the site regularly.

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February 4, 2013

Google Panda & Penguin: What marketers need to know

Google regularly updates its search algorithm to improve user experience and penalize those who are gaming the system.

If you read marketing websites even occasionally, you might have heard about the terms ‘Panda’ and ‘Penguin’ before. Usually these terms are mentioned in the context of search engine optimization (SEO).

Recently I was asked about these two, about how the two are exactly different. I realize that I wasn’t 100% sure, so I decided to learn more. I also included some infographics below if you prefer something visual.

Google - Panda and Penguin updates
Photo: Linkwheeler

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November 19, 2012

How do you use marketing to earn your customers’ love?

Can't Buy Me Love - SEOmoz presentation

Once upon a time, marketing was all about who has the loudest voice. Buy the most newspaper ads and you’ll likely get the biggest market share. Use the largest newswire to release your latest public release and you have the public’s ears.

But then something happened. Customers started tuning out ads. Brands started creating their own content. And people, just in general, started doubting brands.

Rand Fishkin, CEO of SEOmoz, recently uploaded a presentation entitled “Can’t Buy Me Love” on Slideshare.  The presentation, which was first presented at Distilled’s Searchlove 2012, walks through SEOmoz’s winning formula for winning people’s hearts — and wallets — without spending a fortune on marketing.

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December 27, 2011

Recommended Resource: Hubspot’s SEO Step By Step Guide

Search-Engine-Marketing

Hubspot is, hands down, one of the best online resources about marketing. The Hubspot blog boasts a big catalog of valuable content about PR, social media, marketing, and search engine optimization.

Recently I finally had the chance to go over Hubspot’s free eBook Learning SEO From The Experts: A Step-By-Step Guide. I’ve downloaded a lot of eBooks and white papers before, and I can honestly say that this is one of the best ones I’ve read in a long while.

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