Last month, the B.C. Association of Integrated Marketers (BCAIM) and Ipsos ASI released a study that revealed the state of marketing in the province.
The study, which you can download via BCBusiness.ca, is the first-ever survey of local marketers in B.C.
Here are four stats from the study that caught my attention.
1. 80% of BC marketers get their marketing news from LinkedIn
In the past couple of years, LinkedIn has transformed itself from just another social network to a content powerhouse. It’s no wonder that marketers in Metro Vancouver are taking notice.
LinkedIn Today does a great job of aggregating news by topic and industry based on what your professional network is already sharing — an important curation tool given the amount of content being produced everyday. The addition of the Influencer program on the site last year gives LinkedIn users another compelling reason to check the site regularly.