Posts archived in Public Relations

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March 24, 2012

Using Pinterest in your PR campaigns

Pinterest Example from the US Marines

Note: A version of this article first appeared in the Dunn PR blog. Visit the Dunn Public Relations website to see the original blog post.

Pinterest has caught our attention at Dunn PR.

The hot social networking site has officially gone mainstream, with over 18 million people now using it regularly. The site grew 52% in February, easily outpacing the growth of Facebook or Google+.

Although we first heard of Pinterest six months ago, the site has only gained momentum in the past couple of months.

At Dunn PR, we’re brainstorming ideas about how this social media phenomenon can be utilized to amplify our clients’ messages. Here’s a sampling:

1. Don’t make it all about you!

Pinterest discourages users from using the site for blatant self-promotion.

This might seem counterintuitive, but the truth is that most of the time, social media isn’t about you. This is true for Twitter, Facebook, and Google+ — and it’s also true for Pinterest.

Pin photos of things that inspire you. It’s fine to pin your own projects (see tip #2 below), but the Pinterest community frowns upon too much self-promotion.

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January 14, 2012

PR in the Digital Age: Social Media and the Communications Plan

Social Media in the Digital Age

This week, Rachel Thexton of Dunn PR gave a talk at SFU about social media’s impact on public relations.

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September 22, 2011

Journalism 2.0 Summit – Key Takeaways

2011-09-22_social-media-week-journalism-v2_1257
Photo: Jaysanw on Flickr

The Journalism 2.0 Summit is a Social Media Week Vancouver event that brought together some of the leading journalists in BC for a chat on how social media is transforming their industry. The panel included:

The two-hour event featured an hour or so of panel discussions around various topics followed by a Q&A session. Here are some notes from the event.

Public involvement in journalism

Because of social media, regular citizens can now affect how fast news gets around and where journalists get their information.

  • Instant feedback: As soon as the story is posted, you can expect comments right away. As soon as the story is tweeted, you can expected it to be re-tweeted. It’s that instant.
  • There’s a lot more accountability now. Journalists need to respond faster than ever. Audiences expect answers right away.
  • Instant feedback can be a problem, too: Shorter deadlines mean less focus on the longer, harder answers required for complex issues.
  • Blogs are, in some way, a reaction to what people aren’t getting from the media.

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Did social media kill PR?

At Journalism 2.0 Summit, one of the more interesting soundbites came from a couple of panelists who agreed that public relations is dead. That was a bold statement, so I knew I had to tweet it.

What followed was a flood of insights on Twitter.

Did social media kill #PR? @ thinks so. Thoughts? #smwvan
September 22, 2011 3:47 pm via HootSuiteReplyRetweetFavorite
@kcclaveria
Kelvin (KC) Claveria

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