Marketing: VPD launches “Don’t be that guy” campaign

The Vancouver Police Department (VPD) recently launched an ad campaign urging men not to be “that guy”. These posters want to let men know that sex without consent is considered sexual assault.

With slogans such as “Just because she’s drinking, doesn’t mean she wants sex” and “Just because you helped her home…. doesn’t mean you get to help yourself”, this campaign is bold.

VPD's "Don't be that guy" advertising campaign
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