I am looking forward to this event, but I was a little disappointed to see that the outdoor ads this year aren’t that strong. As you can see from the example below, the ad lacks a focal point. You have to look very closely to really see what the stick figures are doing.
The colours they’ve used also lacks personality.Blue and dark green are a bit of an odd combo, especially since the boxes are gray and black. And speaking of the boxes, I don’t see why they’re arranged that way. It could be that I’m not just well-versed with jazz music, but I don’t really see how the formation of these boxes would make sense to a typical Vancouverite.
I tried the QR code as well and it just goes to the event’s website. Nothing innovative with that.
Overall, this is just not a cohesive piece of ad — a little disappointing considering that jazz music evokes so many different emotions for different people. That said, I’ll still try my best to check out the music festival this year.