This ad for the Vancouver Int’l Jazz Festival could use more jazz

This year’s Vancouver International Jazz Festival starts today. The annual music festival is always a hit; this year, they’re expecting up to 500,000 people to attend.

I am looking forward to this event, but I was a little disappointed to see that the outdoor ads this year aren’t that strong. As you can see from the example below, the ad lacks a focal point. You have to look very closely to really see what the stick figures are doing.

An outdoor ad for the Vancouver International Jazz Festival

The colours they’ve used also lacks personality.Blue and dark green are a bit of an odd combo, especially since the boxes are gray and black. And speaking of the boxes, I don’t see why they’re arranged that way.  It could be that I’m not just well-versed with jazz music, but I don’t really see how the formation of these boxes would make sense to a typical Vancouverite.

I tried the QR code as well and it just goes to the event’s website. Nothing innovative with that.

Overall, this is just not a cohesive piece of ad — a little disappointing considering that jazz music evokes so many different emotions for different people. That said, I’ll still try my best to check out the music festival this year.

Marketing: Playland’s Atmosfear

You know summer is coming in Vancouver once Playland finally opens for the season. The amusement park remains one of the most iconic landmarks in the city, particularly for many locals.

I don’t like all the rides at Playland (I’m scared of most of ’em), but I look forward to going there every year for the (junk) food and the company. It’s just a fun, awesome time.

That’s why I’m glad to finally see ads for Playland this year. This time, Playland is promoting its newest ride Atmosfear. The outdoor ad uses strong imagery and I think it works well.

Outdoor ad for Playland

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