Photo: Cathy Browne | Flickr
In this second part of my Enterprise 2.0 recap, I’m sharing some key takeaways from Chris Breikss’ presentation.
Chris is the President and Co-Founder of 6S Marketing. His talk, titled “The New Social Media Impact on SEM“, focused on best practices in creating integrated online marketing initiatives.
My knowledge of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) is fairly basic, but I found Chris’ talk informative and helpful. He communicated his points such that regular marketers would grasp them without dumbing down the content.
Essentially, his presentation had 5 main key takeaways:
