You already know that content is an important part of selling today. Buyers have so much information at their hands that they’re no longer going straight to sellers for answers. They’re doing their own research online. They’re building their opinions before talking to a sales professional. Buyers are more likely to consume content from a company before they raise their hands asking for help.
Not all content are created equal, however. And for your company to maximize your content marketing efforts, you need to be mindful of how your content can influence the sales process.
In other words, your content needs to have purpose.
But what type of content can give your sales team the edge? At the very least, you need these 7 content types to see ROI from your content marketing efforts.