BuzzFeed is one of the biggest success stories in media today. Just a few years after its launch, the site has generated over $100 million in revenue in 2014 and is already profitable. It’s impossible not to talk to anyone under the age of 35 today who doesn’t know what BuzzFeed is.
So what is behind BuzzFeed’s phenomenal success? The site has pioneered the use of listicles, but its triumph can be attributed to more than that. The site’s growing web traffic is a result of its focus on interesting content, social-media optimization and smart use of technology.
Effective content marketing is a lot about acting as a brand publisher, so marketers can learn a lot from the BuzzFeed approach. Here are 4 lessons from this media powerhouse: