What does it take to become a successful sales professional today? Is it charisma? Is it luck? Is it a compelling personal brand?
The answer, of course, is all of the above.
But when it comes to gaining competitive advantage, there is one tool many sales pros often fail to use: content marketing. When used right, content can provide salespeople with the ammunition they need to support their pitches to prospects and stay competitive in their industry.
Here are 4 ways you can leverage content to elevate sales and use it as a silver bullet to close deals.