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Posts archived in Content Marketing

April 10, 2013

10 tricks to show writer’s block who’s boss

Photo credit: Planetofsuccess.com via Flickr

If your job requires any type of content creation, you’ve probably experienced writer’s block at one point.

This productivity killer affects us all. Even great writers suffer through it.

A recent Hubspot presentation outlined some tips on how to tackle this debilitating problem. Here are 10 tips from the presentations and my take on them.

1. Create an editorial calendar — and stick to it.

If you’re not sure what to write about, an editorial calendar keeps you on track.

I’d also suggest using Evernote or another similar app where you can jot down ideas on the go. Good ideas can come at random times.

Also, have a handful of backup topics at any given time. Pin future topic ideas on a Pinterest board, or bookmark recent infographics and Slideshare presentations that have caught your eye. These are all possible sources of content you can write about.

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March 28, 2013

4 Notable Stats From BCAIM’s 2012 State of Marketing Survey

Photo: jeremylim.ca

Last month, the B.C. Association of Integrated Marketers (BCAIM) and Ipsos ASI released a study that revealed the state of marketing in the province.

The study, which you can download via BCBusiness.ca, is the first-ever survey of local marketers in B.C.

Here are four stats from the study that caught my attention.

1. 80% of BC marketers get their marketing news from LinkedIn

In the past couple of years, LinkedIn has transformed itself from just another social network to a content powerhouse. It’s no wonder that marketers in Metro Vancouver are taking notice.

LinkedIn Today does a great job of aggregating news by topic and industry based on what your professional network is already sharing — an important curation tool given the amount of content being produced everyday. The addition of the Influencer program on the site last year gives LinkedIn users another compelling reason to check the site regularly.

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February 4, 2013

Google Panda & Penguin: What marketers need to know

Google regularly updates its search algorithm to improve user experience and penalize those who are gaming the system.

If you read marketing websites even occasionally, you might have heard about the terms ‘Panda’ and ‘Penguin’ before. Usually these terms are mentioned in the context of search engine optimization (SEO).

Recently I was asked about these two, about how the two are exactly different. I realize that I wasn’t 100% sure, so I decided to learn more. I also included some infographics below if you prefer something visual.

Photo: Linkwheeler

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December 27, 2012

Writing content for the web: The ultimate rookie’s guide

Writing for the web is increasingly becoming an essential skill for young PR and marketing pros. Jobs such as “Content Strategist,” “Content Specialist,” and “Community Manager” require web-writing skills from candidates.

Unlike writing an essay, however, writing for the web requires a different skill set.

Not sure how to write content for the web? Here are some beginner tips to keep in mind:

1. Be concise.

Generally, shorter is better when it comes to web content. Readers want to get the information that they need quickly and efficiently.

To write clearly and concisely, use the active voice as much as possible. Passive voice makes for weak writing, but use it sparingly to vary the tone of your sentences.

Avoid redundancy and cut unnecessary stuff. Also, keep your paragraphs short. Anything more than 3 to 6 lines can look text-heavy.

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