Note: A version of this article first appeared in the Dunn PR blog. Visit the Dunn Public Relations website to see the original blog post.
Pinterest has caught our attention at Dunn PR.
The hot social networking site has officially gone mainstream, with over 18 million people now using it regularly. The site grew 52% in February, easily outpacing the growth of Facebook or Google+.
Although we first heard of Pinterest six months ago, the site has only gained momentum in the past couple of months.
At Dunn PR, we’re brainstorming ideas about how this social media phenomenon can be utilized to amplify our clients’ messages. Here’s a sampling:
1. Don’t make it all about you!
Pinterest discourages users from using the site for blatant self-promotion.
This might seem counterintuitive, but the truth is that most of the time, social media isn’t about you. This is true for Twitter, Facebook, and Google+ — and it’s also true for Pinterest.
Pin photos of things that inspire you. It’s fine to pin your own projects (see tip #2 below), but the Pinterest community frowns upon too much self-promotion.
