Just do it! 5 ways to gain the confidence to blog

How to find the confidence to blog

Blogging takes confidence. No matter what you blog about, taking the time to write and share your thoughts involves vulnerability. People will find your typos and grammatical errors. Smart people might disagree with you. Sometimes, you may even be flat out wrong.

When you blog, you’re offering a part of yourself: your ideas, your intelligence, your own stories.

If you’ve ever let your lack of confidence stop you from blogging, fret not. You are not alone. And thankfully, marketing expert Mark Schaefer recently released a helpful Slideshare that outlines 5 easy tips on how to become a more confident blogger.

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Why you should blog outside of work (and tips on how to do it)

Why you should blog outside of work (and tips on how to do it)

I spend a lot of my time at work writing. I write blog posts, tweets, Facebook and LinkedIn updates, and just like everyone else, I write a lot of emails. I also edit other people’s work.

And if I’m not writing, I’m thinking about writing.

Despite the fact that I write a lot at work, I still blog on my free time. And I do it often: I write for my personal blog and I publish on LinkedIn.

People often ask me why I blog outside of work. But more importantly, people wonder how I manage to to find the time to blog. Blogging outside of work takes some time but it is definitely worth the effort. If you’re thinking of blogging on your free time as well, here’s what you need to know to get started.

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5 B2B blogs to inspire your content marketing

Personalizando WordPress 1.5

Marketers today are more savvy in content marketing than ever. In fact,  76% of B2B content marketers indicate that their brand already own a corporate blog. But the content beast is insatiable: “Lack of time” and “producing enough content” are top challenges that content marketers contend with, according to a MarketingProfs and Content Marketing Institute study.

This predicament is something I’m very familiar with. As part of a small social media team for a B2B software company, one of the many things that really keep me up at night is how to grow our company’s blog. This challenge is partly about engaging and relevant content: How do you consistently produce content that your target audience will love? But on the other hand, it’s also about distribution: How do you increase readership and attract the right people? 

The good news is that we don’t have to reinvent the wheel every time. Many B2B corporate blogs are already doing well. If you’re looking for some great examples, consider the following:

Marketo

URL: http://blog.marketo.com
About Marketo Marketing blog: Marketo, a marketing automation software company, keeps a steady stream of blog posts. In most weeks, they produce 4 to 5 quality blog posts, which is no easy feat.

What you can learn from Marketo:

  1. Make it easy for people to subscribe. If you look at the right hand side of the Marketo blog, you’ll see a persistent form that invites people to sign up.
  2. Invite people to stay longer. Share a list of your blog’s most shared posts to get people to access your hottest content.
  3. Keep it fun! Marketo occasionally publish fun—but still relevant—blog posts. To see an example, check out their post on the 17 Signs You Eat, Sleep, and Breathe Social Media.

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13 tips for using stock photos in your blog posts

Damn TPS reports

Stock photos. They’re awkward, overused…and generally useless.

If formatting and publishing blog posts is part of your job, you’re probably very familiar with the frustrating experience of sifting through hundreds of stock photos in the hopes of finding one—just one!—decent photo.

Thankfully Hubspot recently published a Slideshare presentation with some solid tips on how to change that. Check it out:

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HOW TO: Use social media to hire a blogger (and make a splash)

Tourism Richmond Talks
Photo: Minna Van (@thenetworkhub)

Last week, I attended #TourismRichmondTalks, an event organized by the Social Media Network. The hour-long meetup focused on the use of social media in the tourism industry using 365 Days of Dining, a Tourism Richmond initiative, as a case study. Brittany Riddell, Marketing Manager at Tourism Richmond, gave the talk.

In case you’re not aware, 365 Days of Dining was a social media-driven, global audition for a yearlong paid gig for a food blogger whose main job will be to eat at a different restaurant every day for a full year and blog about it. At stake was a salary of $50,000, apartment and living compensation, a daily stipend for all restaurant meals, and a one-year membership to the Richmond Olympic Oval. After a rigorous process, Vancouver-based blogger Lindsay Anderson was announced the winner.

As more and more companies are now are hiring bloggers, Brittany’s talk was useful and relevant. The purpose of hiring bloggers goes beyond getting someone who will write for your website — as Tourism Richmond has done, some organizations have taken advantage of the process to generate earned media.

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