Why you should blog outside of work (and tips on how to do it)

Why you should blog outside of work (and tips on how to do it)

I spend a lot of my time at work writing. I write blog posts, tweets, Facebook and LinkedIn updates, and just like everyone else, I write a lot of emails. I also edit other people’s work.

And if I’m not writing, I’m thinking about writing.

Despite the fact that I write a lot at work, I still blog on my free time. And I do it often: I write for my personal blog and I publish on LinkedIn.

People often ask me why I blog outside of work. But more importantly, people wonder how I manage to to find the time to blog. Blogging outside of work takes some time but it is definitely worth the effort. If you’re thinking of blogging on your free time as well, here’s what you need to know to get started.

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Why customer empowerment is good news for social media marketers

Why social media marketers should embrace the customer revolution

Recently, I had to help my boyfriend find airline tickets for an emergency trip. To find the cheapest airfare, we did what any logical person would do today: search online. We looked at price comparison sites. We read blog posts for tips on how to get cheap flights for urgent trips. And we scoured review sites to make sure that we were dealing with a decent airline.

After doing extensive research, we contacted a few airlines. But the problem was it was a Saturday evening: most airline call centers had shorter hours. All travel agencies that we called were also already closed. After being informed by Air Canada that it would take an hour for them to call me back, I decided to send them a tweet.

Guess how much time it took for them to tweet me back? Less than 15 minutes.

This experience of mine not only demonstrates why social media is a great tool for businesses today—it also highlights the fact that we’re now at a time when customers like myself have more information, more choices and more opportunities to say what’s on my mind.

Think about it: Just a decade ago, I wouldn’t have had the choice of tweeting the company. The technology that would allow me do research before contacting an airline wouldn’t be as robust. And checking reviews from other customers online would have been considered weird.

We are now living in the age of the empowered customerTweet this!

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Why going viral means nothing

Why Going Viral Means Nothing

Last March, I published a blog post about the death of the social media manager. I wrote the post as part of LinkedIn’s #MyIndustry campaign.

Within a day, more than 1,000 people have seen it. The views kept on coming, reaching over 50,000 views by the end of the week. I got a lot of mentions on Twitter. I received the most LinkedIn requests I’ve ever received in one week. My LinkedIn following easily crossed 1,000. Today, that post has more than 76,000 views.

I’m not sure when a piece of content technically goes “viral,” but at least in my standards, that LinkedIn post did just that. Some of the blog posts I’ve written in the past have reached a wide audience, but those views trickled in over a long period of time. Not this one.

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9 proven ways to become a content marketing creative genius

9 ways to unleash creativity

As marketers, we’re expected to be always on. We’re expected to be creative, to be able to come up with new ideas all the time.

And in marketing, creativity is a critical component of success. You won’t see traction in your content marketing efforts unless you have new ideas to share or you present them in a way that hasn’t been done before. On social media, we need to constantly come up with new blog post ideas and new ways of engaging our audience.

So, how do you keep the creative juices flowing?

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#7GreatReads about Google’s Panda 4.0 update

#7GreatReads - by @kcclaveria

The hottest topic among SEO folks this week was the latest Panda update.

To recap, Panda is all about content. First rolled out in 2011, it’s an update that punishes ‘thin’, low quality and duplicate content.

As soon as Matt Cutts, head of webspam team at Google, confirmed that Panda 4.0 has rolled out, the analysis came fast and furiously. Here are 7 articles that help explain what Panda 4.0 is all about.

1. What every business needs to know about Google’s Panda 4.0 update

Michael Motherwell gives a nice overview (without much jargon) of Panda 4.0. “The goal of Google Panda updates is to get rid of weak content sites,” he shares. “Sites with ‘thin’ content, pages without a lot of unique and original information, usually disappear, while sites with detailed and in-depth content are rewarded. 

If you’re wondering if your site has been affected, here’s the answer: “Sites with large amounts of shallow content, pages that don’t have much unique or interesting content on then, and sites with an overload of advertising are the most common sites to report a drop.”

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