Just do it! 5 ways to gain the confidence to blog

How to find the confidence to blog

Blogging takes confidence. No matter what you blog about, taking the time to write and share your thoughts involves vulnerability. People will find your typos and grammatical errors. Smart people might disagree with you. Sometimes, you may even be flat out wrong.

When you blog, you’re offering a part of yourself: your ideas, your intelligence, your own stories.

If you’ve ever let your lack of confidence stop you from blogging, fret not. You are not alone. And thankfully, marketing expert Mark Schaefer recently released a helpful Slideshare that outlines 5 easy tips on how to become a more confident blogger.

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5 content marketing lessons I learned from going viral

What happens after a piece of content you’ve created goes viral? 

Earlier this year, I had the opportunity to find out the answer to this question when a blog post I wrote about the death of the social media manager got a lot of traffic. Within 24 hours, the article had 1,000 views. Mentions poured in on Twitter. I received the most LinkedIn requests I’ve ever received in one week. And my LinkedIn following easily crossed 1,000. By the end of the week, the post has reached over 50,000 views. Today, that post has more than 86,000 views.

5 content marketing lessons I learned from going viral

“Viral” is somewhat of a relative term, but for me, seeing one of my posts get more than 50,000 views in one week certainly qualifies as going viral.

It was an odd experience for me because as a marketer, I often think about ways of extending the reach of my company’s content. I am not alone: many marketers want to crack the code for viral marketing. In fact, it’s the quest for virality that’s driving the popularity of real-time marketing. If we can all be like Oreo, then we’ll boost brand awareness and increase lead count/sales…eventually.

From my experience going viral, I’ve learned some valuable content-marketing lessons. Here are 5 of them:

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Why you should blog outside of work (and tips on how to do it)

Why you should blog outside of work (and tips on how to do it)

I spend a lot of my time at work writing. I write blog posts, tweets, Facebook and LinkedIn updates, and just like everyone else, I write a lot of emails. I also edit other people’s work.

And if I’m not writing, I’m thinking about writing.

Despite the fact that I write a lot at work, I still blog on my free time. And I do it often: I write for my personal blog and I publish on LinkedIn.

People often ask me why I blog outside of work. But more importantly, people wonder how I manage to to find the time to blog. Blogging outside of work takes some time but it is definitely worth the effort. If you’re thinking of blogging on your free time as well, here’s what you need to know to get started.

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Why customer empowerment is good news for social media marketers

Why social media marketers should embrace the customer revolution

Recently, I had to help my boyfriend find airline tickets for an emergency trip. To find the cheapest airfare, we did what any logical person would do today: search online. We looked at price comparison sites. We read blog posts for tips on how to get cheap flights for urgent trips. And we scoured review sites to make sure that we were dealing with a decent airline.

After doing extensive research, we contacted a few airlines. But the problem was it was a Saturday evening: most airline call centers had shorter hours. All travel agencies that we called were also already closed. After being informed by Air Canada that it would take an hour for them to call me back, I decided to send them a tweet.

Guess how much time it took for them to tweet me back? Less than 15 minutes.

This experience of mine not only demonstrates why social media is a great tool for businesses today—it also highlights the fact that we’re now at a time when customers like myself have more information, more choices and more opportunities to say what’s on my mind.

Think about it: Just a decade ago, I wouldn’t have had the choice of tweeting the company. The technology that would allow me do research before contacting an airline wouldn’t be as robust. And checking reviews from other customers online would have been considered weird.

We are now living in the age of the empowered customerTweet this!

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Why going viral means nothing

Why Going Viral Means Nothing

Last March, I published a blog post about the death of the social media manager. I wrote the post as part of LinkedIn’s #MyIndustry campaign.

Within a day, more than 1,000 people have seen it. The views kept on coming, reaching over 50,000 views by the end of the week. I got a lot of mentions on Twitter. I received the most LinkedIn requests I’ve ever received in one week. My LinkedIn following easily crossed 1,000. Today, that post has more than 76,000 views.

I’m not sure when a piece of content technically goes “viral,” but at least in my standards, that LinkedIn post did just that. Some of the blog posts I’ve written in the past have reached a wide audience, but those views trickled in over a long period of time. Not this one.

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