Use these 21 quotes to inspire your marketing in 2014


Photo credit: Dan Farber

If you’re looking for some business inspiration this new year, look no further than the Slideshare presentation below.

The presentation includes insights from top business leaders, including Salesforce’s Marc Benioff, Amazon’s Jeff Bezos, Starbucks’ Howard Schultz, Google’s Larry Page, Yahoo’s Marissa Mayer, and Facebook’s Sheryl Sandberg, among others.

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5 B2B blogs to inspire your content marketing

Personalizando WordPress 1.5

Marketers today are more savvy in content marketing than ever. In fact,  76% of B2B content marketers indicate that their brand already own a corporate blog. But the content beast is insatiable: “Lack of time” and “producing enough content” are top challenges that content marketers contend with, according to a MarketingProfs and Content Marketing Institute study.

This predicament is something I’m very familiar with. As part of a small social media team for a B2B software company, one of the many things that really keep me up at night is how to grow our company’s blog. This challenge is partly about engaging and relevant content: How do you consistently produce content that your target audience will love? But on the other hand, it’s also about distribution: How do you increase readership and attract the right people? 

The good news is that we don’t have to reinvent the wheel every time. Many B2B corporate blogs are already doing well. If you’re looking for some great examples, consider the following:

Marketo

URL: http://blog.marketo.com
About Marketo Marketing blog: Marketo, a marketing automation software company, keeps a steady stream of blog posts. In most weeks, they produce 4 to 5 quality blog posts, which is no easy feat.

What you can learn from Marketo:

  1. Make it easy for people to subscribe. If you look at the right hand side of the Marketo blog, you’ll see a persistent form that invites people to sign up.
  2. Invite people to stay longer. Share a list of your blog’s most shared posts to get people to access your hottest content.
  3. Keep it fun! Marketo occasionally publish fun—but still relevant—blog posts. To see an example, check out their post on the 17 Signs You Eat, Sleep, and Breathe Social Media.

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Photos: All about autumn

I’m not particularly fond of cold weather, but I do admire the fall season for its beauty. Autumn is arguably the prettiest season of all.

This year, mother nature has spoiled us Vancouverites — I just don’t remember having this much sun post-September! Recently I decided to take out my good ol’ Canon Rebel T21 for some photos. Check them out below:

Fall in Vancouver

Fall in Vancouver

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A new era: Not covering music on this blog anymore

Filthy Pop blog - http://music.kcclaveria.com

A few weeks ago, I wrote about why I blog. In that post, I said — and I quote — “I blog because I want to share my true authentic self to anyone who would bother to listen.”

I also said that combining all my interests in one blog makes sense because doing so better reflect the true me. I still believe what I wrote then, but today I’m announcing that I’m no longer posting about music here.

Long story short, with the past system, I found myself blogging less often.  Most of my blog ideas were related to music, but I hesitated to write them because I wanted to strike a balance writing about marketing, food, and music.

Secondly, music posts were cannibalizing my site’s traffic. I had to ask myself if I was okay with the fact that a blog post about Maroon 5 is on track to be my most viewed article for the year. The hard answer is no.

Finally, I’ve met some (not too many) people who mentioned that they’ve come across my blog somehow. I’m a proud pop music listener, but I also want to project an image that is as professional as possible.  I didn’t want my music posts to overshadow my posts about marketing, which happen to take more time to research and to put together. I knew I had to do something.

A new blog! About music!

The end result  is a new blog. I’m excited to introduce Filthy Pop, my new platform for all my music stuff!

You might be wondering about the name. I wanted the word “pop” there because I mostly write about pop music. And filthy? Well, most people think pop music is kinda trashy, so I wanted to play off that. “Trashy pop” doesn’t really sound good. (And frankly, I don’t write about trashy music…. not 100% of the time, anyway.)

I thought about “Dirty Pop”, but I thought “Filthy Pop” had a better ring to it.

Anyway, when it makes sense, I’ll cross post some stuff from that blog to this one. For the most part though, Filthy Pop will have all my posts about concerts, new music, and music videos.

So what happens to kcclaveria.com now?

I’ll continue to write about social media marketing, advertising, public relations,  food, and Vancouver on this blog. I’m keeping the tag line “Eat, Play, Tweet” because I do believe it still applies.

In the meantime, if you liked my music posts before, please visit my new blog:

http://music.kcclaveria.com

Hope to see you there! Let me know what you think of it!

Indoor Rock Climbing at Cliffhanger Vancouver

Indoor rock climbing at Cliffhanger Vancouver

I have a mild fear of heights. But then again, who doesn’t, right? When you’re way up there and there’s a possibility that you’ll fall hard to the ground, it’s normal to be afraid.

I’d try anything once though, so when my friend Teresa wanted to try indoor rock climbing at Cliffhanger in Vancouver, I volunteered to go with her.

Cliffhanger is located near the Main Street Skytrain station. The walk towards the gym isn’t long, but it’s at a semi-secluded area.

When we first came in, we took the “Intro to Climbing” course. For two hours, we learned the absolute basics — knots, belaying, and safety precautions. Our fee also covered our equipment, which included a pair of tight shoes. (For safety, your toes need to be touching the very front of the shoes; no space allowed!)

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