Posts archived in LinkedIn

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April 4, 2012

4 reasons why businesses should stop ignoring LinkedIn Company Pages

LinkedIn Company Pages

When marketers talk about social media, most automatically think about Facebook and Twitter.

Although it has been around for some time now, LinkedIn is somewhat suffering from a perception issue. Many marketers — even social media savvy ones— tend to ignore the use of a LinkedIn Company Page (if they are even aware that it is possible to create one!). For many, LinkedIn is a personal professional network.

LinkedIn Company Pages offer many features that businesses can take advantage of. It’s time you take this tool seriously. Here are four reasons why you should give LinkedIn Company Pages a second look.

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May 5, 2011

3 Ways to Showcase Your Work on LinkedIn

LinkedIn is becoming one of my favorite social networking sites. It’s a great way to keep up with your professional networks — with the launch of LinkedIn Today, the site is also becoming an efficient way of finding great content.

Given that LinkedIn is geared towards professionals, it makes sense to use the site to show off your previous work. By this, I mean any published articles you wrote, journal articles you worked on, interviews where you were featured, etc.

Linkedin

Recently, a Facebook friend asked me for some advice on how to best show off his work on LinkedIn. Here are three ideas I came up with:

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March 27, 2011

Why LinkedIn Today rocks

Earlier this month, LinkedIn announced LinkedIn Today, a new functionality on the site that “delivers the day’s top news, tailored to you based on what your connections and industry peers are reading and sharing”. I first dismissed this as just another way of keeping up with your networks (i.e. another “stream”), but I quickly discovered that it’s more than that.

So how does it work? Basically, it aggregates the most shared links on your network in one page. To quote the official announcement, LinkedIn Today “can help you cut through all the clutter, so you can discover the top headlines you need to read to be better informed everyday”. The links are not curated by editors; they are automatically generated by what your professional networks share.

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