When people talk about social media, they often talk about Facebook and Twitter. But for many companies—especially those in the B2B space—LinkedIn is an important social network in your content marketing strategy, perhaps even more critical than other networks.
Consider these stats:
- 64% of all visits from social media channels to corporate websites come from LinkedIn, according to a 2013 Econsultancy study. For comparison, 17% of traffic come from Facebook and 14% come from Twitter.
- LinkedIn is 277% more effective for lead generation than Facebook and Twitter, proclaimed a 2012 Hubspot study.
- 80.33% of leads generated for social media for B2B marketers come from LinkedIn, claims a 2014 Oktopost infographic.
If you’re not using LinkedIn yet to its full potential, that needs to change ASAP. Here are 10 tips on how to create a LinkedIn page that kicks some serious butt. (Most of these tips come from my experience managing the LinkedIn page of my employer Vision Critical.)