10 content marketing tips on how to rock your LinkedIn page

How to rock your LinkedIn page - 10 tips for social media and content marketing pros

When people talk about social media, they often talk about Facebook and Twitter. But for many companies—especially those in the B2B space—LinkedIn is an important social network in your content marketing strategy, perhaps even more critical than other networks.

Consider these stats:

  • 64% of all visits from social media channels to corporate websites come from LinkedIn, according to a 2013 Econsultancy study. For comparison, 17% of traffic come from Facebook and 14% come from Twitter.
  • LinkedIn is 277% more effective for lead generation than Facebook and Twitter, proclaimed a 2012 Hubspot study.
  • 80.33% of leads generated for social media for B2B marketers come from LinkedIn, claims a 2014 Oktopost infographic.

If you’re not using LinkedIn yet to its full potential, that needs to change ASAP.  Here are 10 tips on how to create a LinkedIn page that kicks some serious butt. (Most of these tips come from my experience managing the LinkedIn page of my employer Vision Critical.) 

[Read more…]

LinkedIn Publishing: 6 Content Marketing Lessons Learned After One Year

Content marketing lessons from LinkedIn Publishing

It was about a year ago—March 12, to be exact—when I first received an email inviting me to blog on LinkedIn.

“Be the first one to publish on LinkedIn,” the invitation read. “Strengthen your reputation by sharing your perspectives with your network.”

I was already a big fan of LinkedIn, so I decided to take the plunge. I like experimenting with anything social anyway, so I couldn’t pass up on the offer.

Since then, I’ve published 35 LinkedIn blog posts, amassed over 2,000 followers, and gone “viral” once. In January 2015, LinkedIn opened up its publishing platform to all English-speaking countries, while continuing to add new features.

If you’re thinking of blogging on LinkedIn, here are six lessons I’d like to offer—all learned from my year of using the professional social network’s publishing platform.

[Read more…]

Why going viral means nothing

Why Going Viral Means Nothing

Last March, I published a blog post about the death of the social media manager. I wrote the post as part of LinkedIn’s #MyIndustry campaign.

Within a day, more than 1,000 people have seen it. The views kept on coming, reaching over 50,000 views by the end of the week. I got a lot of mentions on Twitter. I received the most LinkedIn requests I’ve ever received in one week. My LinkedIn following easily crossed 1,000. Today, that post has more than 76,000 views.

I’m not sure when a piece of content technically goes “viral,” but at least in my standards, that LinkedIn post did just that. Some of the blog posts I’ve written in the past have reached a wide audience, but those views trickled in over a long period of time. Not this one.

[Read more…]

How to rock LinkedIn: 10 tips for beginners

Why you should rock LinkedIn (and 10 tips on how to do it)

I joined LinkedIn when I was first laid off work. The company I worked for decided to close its Vancouver office, laying off almost a thousand people. It was a scary time, and people in the company wanted to support each other and to keep in touch. For many of us, LinkedIn was the way to do that.

Besides connecting with each other on LinkedIn, we used the site to recommend each other as well as to introduce people to our networks.

That was more than 5 years ago, and since then, LinkedIn has become one of the most prominent social networks. Today, if you’re serious about enhancing your online reputation, there’s no better way of doing it than by having a solid LinkedIn account.

I recently had the opportunity to talk to a group of writers who were interested in learning the basics of LinkedIn. Since joining LinkedIn, I’ve found tremendous value in it, so I was happy to share what I know. Here are some highlights from my talk. (Scroll down below for the Slideshare presentation.)
[Read more…]