Many content marketers have a love-hate relationship with Facebook. With Facebook reach sliding, brands are wondering if Facebook marketing is still worth the effort.
I believe it is. In terms of potential reach and ubiquity, Facebook remains the social network to be.
The good news: Facebook is actively introducing new tools and features to help marketers succeed. If you’re looking to step up your game on Facebook, here are 5 fresh (and mostly under-utilized) tactics that can increase your reach and engagement: