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how to increase facebook reach

Recently, Eat24, a food delivery service, made a lot of noise on social media for writing a break-up letter to Facebook and closing down its Facebook page a few days after.

It’s a PR and SEO ploy—and for the most part, it worked.

But as I’ve written in a recent LinkedIn post, Eat24 made a huge mistake leaving Facebook. The social network is still, by far, the biggest. And for B2C, it still has the most engagement compared to Twitter or Google+.

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Editing your Facebook status updates

Don’t you hate it when you make one typo on a Facebook post but you can’t edit it?

Usually in this situation, you only have the following options:

  • Delete the post and re-post, double checking that don’t make a typo again
  • Post a comment correcting the typo
  • Leave the post as is and hope that none of the people who have liked your page notice the typo

Well as it turns out, Facebook administrators can edit a postsort of.

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Tweet Up

More than a year ago, I wrote a post on the AIESEC SFU blog on how to leverage social media in your job search. Since writing that blog post, I’ve discovered a few more ways that students and recent grads can use tools such as Twitter, Facebook, Google+ and LinkedIn to find their next gig.

With the current competitive job market, students and recent grads are always looking for ways to gain an advantage. And although more and more young and higher-educated Canadians are now turning to social media to land employment, I think that most aren’t using these tools to their full potential yet.

Finding a job using social media — not just for the marketing folks!

A common misconception about social media is that it’s only for the marketing/digital arts/communication types.  Regardless of your industry, there are things you can do in social media that will give you a competitive edge.

Not convinced? Consider the following:

Also, a survey conducted by Jobvite indicates that an overwhelming majority of employers (73%) plan on using social media in some capacity to support their recruitment efforts.

Seventy-eight percent of those surveyed plans to use LinkedIn at one point. These numbers suggest that having a presence in social media can pay dividends with your job search!

Just like many tools, social media offers many possibilities when it comes to your job search.  On a high level, there are two ways you can use social media to land your next gig: (1) creating your online personal brand and (2) using the tools to find job leads.

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So, you finally have had enough of a company on Facebook. Maybe they post too often or they post the same updates from Twitter. Perhaps they’re no longer interesting. Or maybe it’s just time to move on.

Unliking a page used to be easy — you just had to go to the Facebook page, click the “unlike” link and you’re done. More recently, unliking a page became a three-step process as you had to click the menu below the cover photo to do it.

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Facebook engagement - what works, and what doesn't?

Last week, Facebook Studio revealed the results of an internal study that examined  which topics generate the most engagement on Facebook pages.

Facebook Studio said that the study examined four weeks of Facebook Page posts across 23 brands and six industries, which include automotive, entertainment, and retail. The study divided the Pages’ content into three categories:

  • Messages about the product or service
  • Messages related to the brand
  • Messages unrelated to the brand

In presenting the study’s findings, Facebook Studio classified recommended best practices into three general categories: getting the basics down, being relevant and timely, making a visual impact, crafting compelling content, and getting your audience involved.

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