How to remove your Facebook page’s subcategory [QUICK TIP]

How to remove your Facebook Page's subcategory

Did you know that the subcategory you choose appears prominently on your Facebook page?

It appears just below your page’s profile picture, letting people know right away what your business is all about.

But here’s the catch: Once you select a subcategory, you cannot remove it in an intuitive way. Or at least you can’t right now. (Hopefully it’s just a temporary Facebook bug.) This is problematic because the choices for subcategory are limited—meaning, what you select may not exactly capture what you offer. In that case, you probably want your category to show instead. [Read more…]

Why closing your Facebook page is a terrible idea

Why closing your Facebook page is a terrible idea

“Facebook isn’t necessarily backstabbing marketers.” – Jeff Revoy, former VP of Search at Yahoo

If your company is thinking of leaving Facebook, you better think twice. That’s the main message from Jeff Revoy, former VP of Search at Yahoo, in an article he recently wrote for Fast Company.

[Read more…]

Facebook pages: 6 tips on how to increase your reach

how to increase facebook reach

Recently, Eat24, a food delivery service, made a lot of noise on social media for writing a break-up letter to Facebook and closing down its Facebook page a few days after.

It’s a PR and SEO ploy—and for the most part, it worked.

But as I’ve written in a recent LinkedIn post, Eat24 made a huge mistake leaving Facebook. The social network is still, by far, the biggest. And for B2C, it still has the most engagement compared to Twitter or Google+.

[Read more…]

How to edit a Facebook post on your company page

NOTE: As of February 2013, it is now possible to edit all types of Facebook posts. To do edit a post, go to the update, click the drop-down box at the top-right hand side, and then click “Edit…” I am leaving the post below just for archiving purposes. 

Editing your Facebook status updates

Don’t you hate it when you make one typo on a Facebook post but you can’t edit it?

Usually in this situation, you only have the following options:

  • Delete the post and re-post, double checking that don’t make a typo again
  • Post a comment correcting the typo
  • Leave the post as is and hope that none of the people who have liked your page notice the typo

Well as it turns out, Facebook administrators can edit a postsort of.

[Read more…]

HOW TO: Use social media to land your next gig

Tweet Up

More than a year ago, I wrote a post on the AIESEC SFU blog on how to leverage social media in your job search. Since writing that blog post, I’ve discovered a few more ways that students and recent grads can use tools such as Twitter, Facebook, Google+ and LinkedIn to find their next gig.

With the current competitive job market, students and recent grads are always looking for ways to gain an advantage. And although more and more young and higher-educated Canadians are now turning to social media to land employment, I think that most aren’t using these tools to their full potential yet.

Finding a job using social media — not just for the marketing folks!

A common misconception about social media is that it’s only for the marketing/digital arts/communication types.  Regardless of your industry, there are things you can do in social media that will give you a competitive edge.

Not convinced? Consider the following:

Also, a survey conducted by Jobvite indicates that an overwhelming majority of employers (73%) plan on using social media in some capacity to support their recruitment efforts.

Seventy-eight percent of those surveyed plans to use LinkedIn at one point. These numbers suggest that having a presence in social media can pay dividends with your job search!

Just like many tools, social media offers many possibilities when it comes to your job search.  On a high level, there are two ways you can use social media to land your next gig: (1) creating your online personal brand and (2) using the tools to find job leads.

[Read more…]