8 Ways To Avoid Burn Out As A Social Media Marketer

8 ways to avoid burnout as a social media marketer

Late last year, I briefly entertained the idea of quitting my job and looking for a new gig. A job that had nothing to do with social media. Something that didn’t involve any type of tweeting, pinning or liking.

That feeling didn’t last long at all. Less than a day, to be precise.

In retrospect, the reason I felt like I needed to quit social media marketing was because of a mild (but significant enough) burn out.

I am not alone: burnout among social media marketers is quite common. PR pro Arik Hanson recently shared his thoughts on this phenomenon, predicting that “burnout for early adopter social media marketers” will happen more for 2015. Some reasons for this, according to Hanson, include the lack of senior roles and the fear of being pigeonholed into a social media position.

Contrary to what some may belief, being a social media marketer isn’t just all about tweeting and lurking on Facebook the whole day. The role is becoming more strategic than ever. It’s also incredibly stressful. Getting burnt out is a real possibility.

If you’re part of the growing number of social media marketers who’s thinking of calling it quits, here are eight ways to reignite your passion for what you do.

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5 effective (but underused) Facebook marketing tactics

5 underutilized Facebook marketing tactics

Many content marketers have a love-hate relationship with Facebook. With Facebook reach sliding, brands are wondering if Facebook marketing is still worth the effort.

I believe it is. In terms of potential reach and ubiquity, Facebook remains the social network to be.

The good news: Facebook is actively introducing new tools and features to help marketers succeed. If you’re looking to step up your game on Facebook, here are 5 fresh (and mostly under-utilized) tactics that can increase your reach and engagement:

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How to optimize your content for Facebook sharing

Optimize your content for Facebook

Picture this: You worked really hard to write something amazing. Perhaps it’s an in-depth blog post about something your customers will find useful. Or perhaps it’s a landing page that compellingly outlines your content’s value. You click “publish” and give your teammates a high five. “This will surely bring us many leads,” you tell them.

But when you check Google Analytics a few days after, you find that your content isn’t pulling great traffic. You dig deeper and find that while people find the content useful, they’re not sharing it. In fact, it practically has zero Facebook shares.

For a content marketer, this scenario is pretty much a nightmare. As modern marketers, one of the most crucial things we need to worry about is creating shareable content. A part of that depends on the quality of your content; another part depends on how well you distribute it. But one crucial ingredient that marketers often miss is optimizing their content for social networks. That’s a huge missed opportunity.

This post outlines what you need to know to make your content highly shareable on Facebook. Read on!

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How to be a Tumblr Titan [infographic]

How to become a Tumblr Titan - infographic

Tumblr started with a small idea. When it was created in 2007, the idea of microblogging had already existed for some time, but Tumblr was the first name in this field that made it big. By the time it was acquired by Yahoo in 2012, Tumblr was already among the big players in social space. By 2014, it had swollen to 195 million distinct micro-blogs.

What makes it special is the unique demographic it serves. There is plenty to explore here. For example, according to some studies, it is highly popular among Hispanic population. Another study suggests that teenagers are using it more than Facebook. But the most important statistic you must consider here is the one disclosed by its founder and CEO David Karp himself last year. According to him, an average Tumblr user spends much more time per visit to the site than an average Facebook user. What does that really mean?

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4 social media resolutions worth making in the new year

Social media resolutions

In general, I don’t believe in new year’s resolutions. Often, they are too general and ineffective. But when it comes to our social media habits, I believe we could all make an exception. That’s because bad social media habits can hurt your online reputation, which can have a detrimental effect on your career. And unlike other habits, making changes on social media is relatively easy and doesn’t take much effort.

Social media can help you find your next job in 2015, but for that to happen, you need to be smart in the way you use social networking sites. If you’re serious about elevating your career in the new year, here are 4 social media resolutions you should consider taking on:

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