One of the coolest things about blogging is that people from all over the world can see your content and possibly share it with their networks. But tracking down who’s tweeting your content isn’t always easy. People don’t always @ mention authors on Twitter. (I’m guilty of this, too.) And while you can use Topsy to see who tweeted a specific page, you have to remember to visit the website to do so.
That’s why I’m a fan of tracking shares on Hootsuite. And the good news is that it’s super easy to set this up. Here’s how to do it:
You’ve set up a Facebook page, you use hashtags on Twitter, and perhaps you even have an editorial calendar for your blog. You post images, ask questions, and respond to tweets.
The good news: you have the basics down. The bad news: getting the basics isn’t going to cut it.
According to a new study conducted by my colleagues at Vision Critical, social media drive sales—but if you really want to see ROI from social, you have to ask smart questions about how your customers use networks such as Twitter, Facebook and Pinterest.
From Vision Critical’s findings, here are four social media marketing mistakes your company is probably making:
1. Spreading yourself too thin
Unless you have a massive social media team, chances are you don’t have the resources to be at all social networks—at least not to the level required to see traction from your efforts.
Unsurprisingly, the Vision Critical study found that adoption of various social networks vary. But not only that: Some networks have a lot of users but people may not log in daily. Facebook has the widest reach (no surprise there) and most users are on the site at least once a day.
Is it worth it for your business to be on Google+? How about Instagram? You can make assumptions about the demographics of these networks, but unless you ask your customers, you’ll never know for sure if it’s worth spending time at these networks. The takeaway is that you should do your research before you start establishing your social presence.
We can talk about how the quality of your followers is more important than the quantity—but the truth is, without a decent number of following, people are less likely to follow or trust you. People use the size of your network as a heuristic when judging your influence. If your work includes social media, even your boss might be using social media followers as a KPI.
Social media is about relationships—this is true—but it’s hard to justify having a social presence if you have a small network.
Expanding your Twitter network
So, how do you increase your number of followers on Twitter? Here are some DOs to follow:
Complete your profile and add a photo. Personally, I never follow people with an egg as their profile photo. I also find it hard to gauge if a person is follow-worthy if their bio is empty. Get these basics covered. If you want to impress people, consider customizing your background image.
It doesn’t happen too often, but sometimes you might need to turn a private Twitter list into a public one. Perhaps you’ve decided to finally share the love and let others subscribe to your list, or perhaps you’ve figured that you want people to know you’ve added them to the list. Whatever the case may be—yes, it’s possible to turn a private list into a public one.
I tried doing it recently and I found that it can be a tricky process. Here’s how to do it:
1. Log-in to your Twitter account. Sorry, you can’t do this one via Hootsuite or any other social media management tool.