How to get more Twitter followers (without looking like a jerk)

Increase your twitter followers - Dos and Dont's

Let’s face it: You want more Twitter followers.

We can talk about how the quality of your followers is more important than the quantity—but the truth is, without a decent following, people are less likely to follow or trust you. When looking at your Twitter profile for the first time, people look at the size of your network to judge whether to follow you or not. And if you’re a social media marketer, your boss might even be using social media followers as a KPI.

Social media is about relationships—this is true—but it’s hard to justify having a social presence if you have a small network.

So, how do you increase your number of followers? And more importantly, how do you get more Twitter followers without turning people off?

Here are some tips on how to grow your network without looking like a jerk:

Complete your profile and add a photo. Personally, I never follow people with an egg as their profile photo. I also find it hard to gauge if a person is follow-worthy if their bio is empty. Get these basics covered. Also consider adding a cool cover photo and including your location. These things will help convince people that you’re worth following.

[Read more...]

Here’s how a typical day looks like for a social media marketer

LinkedIn publishing

Sometimes people ask me what exactly I do for a living. They don’t mean any harm; they’re really just curious.

People know I work in social media and marketing, but they’re not entirely sure what I do on a day-to-day basis. Do I tweet the whole day? Do I spend hours on Facebook? Am I paid to follow people around in the office to take their photos for Instagram? I know a few people who work in social media who have the same experience.

Thankfully, a recent infographic from Socialcast aims to answer the question, “how does a social media marketer’s schedule look like?”

[Read more...]

Real-time marketing: 5 tips for success

Real-time marketing tips

When Germany obliterated Brazil at the World Cup this week, companies were quick to join the conversation. “Somebody give #BRA some wings!” wrote Red Bull. DiGiorno Pizza tweeted,“#ThingMoreLikelyThanBrazilWinningTheWorldCup CM Punk coming back #RAW.”

Clearly, companies haven’t given up on real-time marketing. This despite the fact that there are very few examples of successful real-time marketing so far, with Oreo’s Super Bowl tweet being an obvious example.

Despite its popularity, real-time marketing is failing, and the Brazil-Germany match is the latest proof of this. During the game, most brands trolled Brazil for its stunning collapse. But while some of the tweets were funny (admittedly, I liked this one from Pornhub: “Please stop uploading the game highlights to Pornhub…Our public humiliation category is full.”)—most of the brand tweets fell short. Audi and Volkswagen USA both tried pimping their products out, but the tweets were not particularly clever or original. Tesco resorted to a German-related pun, writing, “Well, this is wurst case scenario for Brazil.” Even Visa’s tweet felt forced.

[Read more...]

Why going viral means nothing

Why Going Viral Means Nothing

Last March, I published a blog post about the death of the social media manager. I wrote the post as part of LinkedIn’s #MyIndustry campaign.

Within a day, more than 1,000 people have seen it. The views kept on coming, reaching over 50,000 views by the end of the week. I got a lot of mentions on Twitter. I received the most LinkedIn requests I’ve ever received in one week. My LinkedIn following easily crossed 1,000. Today, that post has more than 76,000 views.

I’m not sure when a piece of content technically goes “viral,” but at least in my standards, that LinkedIn post did just that. Some of the blog posts I’ve written in the past have reached a wide audience, but those views trickled in over a long period of time. Not this one.

[Read more...]