Here’s how a typical day looks like for a social media marketer

LinkedIn publishing

Sometimes people ask me what exactly I do for a living. They don’t mean any harm; they’re really just curious.

People know I work in social media and marketing, but they’re not entirely sure what I do on a day-to-day basis. Do I tweet the whole day? Do I spend hours on Facebook? Am I paid to follow people around in the office to take their photos for Instagram? I know a few people who work in social media who have the same experience.

Thankfully, a recent infographic from Socialcast aims to answer the question, “how does a social media marketer’s schedule look like?”

[Read more...]

Real-time marketing: 5 tips for success

Real-time marketing tips

When Germany obliterated Brazil at the World Cup this week, companies were quick to join the conversation. “Somebody give #BRA some wings!” wrote Red Bull. DiGiorno Pizza tweeted,“#ThingMoreLikelyThanBrazilWinningTheWorldCup CM Punk coming back #RAW.”

Clearly, companies haven’t given up on real-time marketing. This despite the fact that there are very few examples of successful real-time marketing so far, with Oreo’s Super Bowl tweet being an obvious example.

Despite its popularity, real-time marketing is failing, and the Brazil-Germany match is the latest proof of this. During the game, most brands trolled Brazil for its stunning collapse. But while some of the tweets were funny (admittedly, I liked this one from Pornhub: “Please stop uploading the game highlights to Pornhub…Our public humiliation category is full.”)—most of the brand tweets fell short. Audi and Volkswagen USA both tried pimping their products out, but the tweets were not particularly clever or original. Tesco resorted to a German-related pun, writing, “Well, this is wurst case scenario for Brazil.” Even Visa’s tweet felt forced.

[Read more...]

Why going viral means nothing

Why Going Viral Means Nothing

Last March, I published a blog post about the death of the social media manager. I wrote the post as part of LinkedIn’s #MyIndustry campaign.

Within a day, more than 1,000 people have seen it. The views kept on coming, reaching over 50,000 views by the end of the week. I got a lot of mentions on Twitter. I received the most LinkedIn requests I’ve ever received in one week. My LinkedIn following easily crossed 1,000. Today, that post has more than 76,000 views.

I’m not sure when a piece of content technically goes “viral,” but at least in my standards, that LinkedIn post did just that. Some of the blog posts I’ve written in the past have reached a wide audience, but those views trickled in over a long period of time. Not this one.

[Read more...]

How to remove your Facebook page’s subcategory [QUICK TIP]

How to remove your Facebook Page's subcategory

Did you know that the subcategory you choose appears prominently on your Facebook page?

It appears just below your page’s profile picture, letting people know right away what your business is all about.

But here’s the catch: Once you select a subcategory, you cannot remove it in an intuitive way. Or at least you can’t right now. (Hopefully it’s just a temporary Facebook bug.) This is problematic because the choices for subcategory are limited—meaning, what you select may not exactly capture what you offer. In that case, you probably want your category to show instead. [Read more...]