Are you using Google Alerts to keep track of news about your brand, industry and competitors?
Google Alerts is great because it’s easy to set up and it helps you monitor the latest relevant Google results (web, news, etc.). Recently it also got a fresh, new look. But if you’re one of the many people who suffer from email overload, getting emails whenever someone mentions your brand may be less helpful and more annoying.
Here’s a better solution: Use Feedly. You may already be using this site as an RSS reader—as a replacement for Google Reader. But you can also use it in lieu of Google Alerts.