I read many blog posts every week. As a social media marketer, I’m always on the look out for great content to share and for inspiration. Reading many different blogs help me do that.
One common blogging mistake that I often see is people not breaking their blog posts up visually. There’s nothing like big chunks of paragraphs that make me want to move on to something else.
I am not alone. Studies show that the TLDR (or tl;dr for too long; did not read) syndrome is real. Most people simply don’t finish reading online articles.
That’s partly because we have shorter attention spans, but that doesn’t mean bloggers can’t do anything about it. It all comes down to formatting. Your blog posts are not academic papers, so stop formatting them as such.