Tonight, I’m anticipating a flood of tweets about the Oscars. I probably won’t be watching the show myself. Honestly, I think the award show — not counting the red carpet show, which is a bit entertaining — is an overrated snooze fest.
This year, the race for the Oscars isn’t even that exciting. Is anyone really doubting that Natalie Portman and Colin Firth will be taking home the acting awards? The showdown between “The King’s Speech” and “The Social Network” is being played out in the media, but anyone who has seen both movies will actually agree that the former is infinitely better than the latter. Also, “The King’s Speech” has already won the Directors Guild Award, a better predictor than the Golden Globes of who’ll take home the Best Picture award.
Anyhoo, this post is about advertising, so let’s go at it. If there’s one person at this year’s Oscars that might make me watch, it’s James Franco. The guy looks good and possesses incredible charm. I’m not sure if those qualities will help him with his hosting gig tonight (I have major doubts about that), but they’ve definitely helped in this ad for Gucci sport: