Posts archived in Advertising

Metro Vancouver's "Create Memories, Not Garbage" campaign

This upcoming holiday season, Metro Vancouver wants you to be a “green angel” and help reduce unnecessary garbage.

The campaign — appropriately titled “Create Memories, Not Garbage” — is supported by a microsite as well as a number of outdoor ads. If you’ve used public transit in the last month or so, you might have noticed these ads — cute and light, they communicate the message without necessarily making you feel guilty.

I personally liked that the ads featured some diversity as well. Vancouver is such a multi-cultural city that sometimes I question why we don’t see more minorities in our ads.

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Love is Louder 2.

Love is Louder is an online movement that aims to show support to those who have ever felt “mistreated, misunderstood or isolated”. It’s a direct response to last year’s multiple teenage suicides in the US. As a social campaign, Louder aims to build on the momentum of other online campaigns (such as the “It Gets Better” campaign) to invite those who have been bullied into the conversation.

Although many celebrities have already been involved with this campaign, I’ve never heard of it until recently. I was channel surfing when the commercial below — featuring some CTV personalities — came on and immediately caught my attention.

I’ve already written before about the use of advertising in social campaigns. In a previous blog post, I’ve said that the use of emotional appeals bring up some ethical issues that marketers need to address. What I didn’t mention in that blog post is that the type of emotions matter: negative ones such as fear or guilt definitely have ethical implications.

What I like about this “Love is Louder” video though is that it uses positive emotions to drive home its message.  Similar to the “It Gets Better” campaign, Louder gives hope to the victims instead of going after the bullies.

Unfortunately, bullying is something that many people have experienced in their lives, and reminding kids that “love is louder” hopefully offer these kids optimism for the future.  I’ve never been bullied (thankfully), but as a gay man, I do know first hand that life gets easier as you grow older. So, hang on, kids, and in the meantime, talk to your parents or call the Kids Help Phone line if you’re being bullied.

Note: This blog post first appeared in the ENGAGE blog. To learn more about SFU Volunteer Services, please visit their website or follow them on Facebook and Twitter.

Tomorrow is International Women’s Day (IWD), a “global day celebrating the economic, political and social achievements of women past, present and future”. It is an important event as gender inequality remains an issue in many countries today.

Even in developed countries, men still tend to be paid higher for the same work. In Australia, for example, women on average earn about 17 per cent less than men. Even more alarming, women perform 66 percent of the work and produce 50 percent of the food, yet they only earn 10 percent of the world income.

International Women's Day

To commemorate International Women’s Day, EQUALS, a coalition of charities and organisations brought together by Annie Lennox to step up the call for equality between men and women, has commissioned a video featuring some familiar faces.

In the two-minute video, Daniel Craig reprises his role as James Bond. The video also features the voice of Judi Dench, who reprises her role as ‘M’. Although the video first shows Craig wearing a suit, the video ends with him appearing in a blonde wig, a dress and women’s shoes after ‘M’ asks him: “For someone with such a fondness for women, I wonder if you’ve ever considered what it means to be one?”

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Tonight, I’m anticipating a flood of tweets about the Oscars. I probably won’t be watching the show myself. Honestly, I think the award show — not counting the red carpet show, which is a bit entertaining — is an overrated snooze fest.

This year, the race for the Oscars isn’t even that exciting. Is anyone really doubting that Natalie Portman and Colin Firth will be taking home the acting awards? The showdown between “The King’s Speech” and “The Social Network” is being played out in the media, but anyone who has seen both movies will actually agree that the former is infinitely better than the latter. Also, “The King’s Speech” has already won the Directors Guild Award, a better predictor than the Golden Globes of who’ll take home the Best Picture award.

Anyhoo, this post is about advertising, so let’s go at it. If there’s one person at this year’s Oscars that might make me watch, it’s James Franco. The guy looks good and possesses incredible charm. I’m not sure if those qualities will help him with his hosting gig tonight (I have major doubts about that), but they’ve definitely helped in this ad for Gucci sport:

James Franco Wet in a Gucci Ad Read the rest of this entry »

This week was reading break, but it wasn’t as productive as I had hoped it was going to be. Someone should really re-name reading break to catching up break; the latter is more accurate because no one wants to read textbooks when they don’t have to!

In between working on extra-curricular projects, I’ve managed to work on an upcoming paper. I’m far from done, but at least I have a thesis and an idea of what media to critique for the paper.


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