The smart marketer’s guide to using Buffer for social media efficiency {updated regularly}

If there’s one social media management tool that you absolutely cannot live without, what would it be?

For me, that’s Buffer.

I first discovered Buffer not through their software but through their awesome blog. The folks at Buffer do in-depth, well-researched articles about marketing and life hacks, and more than a year ago, I came across one of their posts. I read their blog posts religiously, and after a few weeks, I was intrigued so I finally tried their software. To this day, the Buffer blog is one of my favorite corporate blogs around.

But Buffer not only has a great blog—they also have a great product. And if you’re serious about having a decent social media presence, you absolutely must use it. I use it to maintain my personal Twitter, Facebook and LinkedIn accounts. And for me, Buffer is more than just a social media scheduling service.

How to use Buffer for social media efficiency

Whether you’re a Buffer newbie or a regular user, here are some tips and tricks you should try today.

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How to schedule your retweets [social media tip]

Did you know it’s possible to schedule your re-tweets? I’m not talking about the manual retweets (RT) where you put “RT” in front of the tweet. I’m talking about native re-tweets: those that use Twitter’s re-tweet button.

A couple of years ago, manual RTs were the way to go on Twitter. In the last few years, however, many Twitter users have come to appreciate the official RT—so much so that for a period of time, some people were publicly shaming those who used the manual RT.

How to schedule your retweets

My personal feeling is that unless you’re manually adding something to the original tweet (for instance, by adding a comment before “RT”), you probably should just use the new RT. It’s the right thing to do—it gives full credit to the original twitterer, and it’s easier since it won’t require you to shorten the original tweet.

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How to write faster: 5 tips from writing pros

How to write faster

Do you want to write faster? 

I do. As a marketer, many of my day-to-day tasks involve writing. I blog. I tweet. I email. All of these things involve writing.

All other things equal, being an efficient writer means being a more efficient marketer.

So, how do you write faster? That’s the question I recently addressed in my latest LinkedIn post. To answer this question, I asked my Twitter community for tips. I also researched what other writers are doing.

Here are 5 tips for writing productively.

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How to get more Twitter followers (without looking like a jerk)

Increase your twitter followers - Dos and Dont's

Let’s face it: You want more Twitter followers.

We can talk about how the quality of your followers is more important than the quantity—but the truth is, without a decent following, people are less likely to follow or trust you. When looking at your Twitter profile for the first time, people look at the size of your network to judge whether to follow you or not. And if you’re a social media marketer, your boss might even be using social media followers as a KPI.

Social media is about relationships—this is true—but it’s hard to justify having a social presence if you have a small network.

So, how do you increase your number of followers? And more importantly, how do you get more Twitter followers without turning people off?

Here are some tips on how to grow your network without looking like a jerk:

Complete your profile and add a photo. Personally, I never follow people with an egg as their profile photo. I also find it hard to gauge if a person is follow-worthy if their bio is empty. Get these basics covered. Also consider adding a cool cover photo and including your location. These things will help convince people that you’re worth following.

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Why you should blog outside of work (and tips on how to do it)

Why you should blog outside of work (and tips on how to do it)

I spend a lot of my time at work writing. I write blog posts, tweets, Facebook and LinkedIn updates, and just like everyone else, I write a lot of emails. I also edit other people’s work.

And if I’m not writing, I’m thinking about writing.

Despite the fact that I write a lot at work, I still blog on my free time. And I do it often: I write for my personal blog and I publish on LinkedIn.

People often ask me why I blog outside of work. But more importantly, people wonder how I manage to to find the time to blog. Blogging outside of work takes some time but it is definitely worth the effort. If you’re thinking of blogging on your free time as well, here’s what you need to know to get started.

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