Real-time marketing: 5 tips for success

Real-time marketing tips

When Germany obliterated Brazil at the World Cup this week, companies were quick to join the conversation. “Somebody give #BRA some wings!” wrote Red Bull. DiGiorno Pizza tweeted,“#ThingMoreLikelyThanBrazilWinningTheWorldCup CM Punk coming back #RAW.”

Clearly, companies haven’t given up on real-time marketing. This despite the fact that there are very few examples of successful real-time marketing so far, with Oreo’s Super Bowl tweet being an obvious example.

Despite its popularity, real-time marketing is failing, and the Brazil-Germany match is the latest proof of this. During the game, most brands trolled Brazil for its stunning collapse. But while some of the tweets were funny (admittedly, I liked this one from Pornhub: “Please stop uploading the game highlights to Pornhub…Our public humiliation category is full.”)—most of the brand tweets fell short. Audi and Volkswagen USA both tried pimping their products out, but the tweets were not particularly clever or original. Tesco resorted to a German-related pun, writing, “Well, this is wurst case scenario for Brazil.” Even Visa’s tweet felt forced.

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Why going viral means nothing

Why Going Viral Means Nothing

Last March, I published a blog post about the death of the social media manager. I wrote the post as part of LinkedIn’s #MyIndustry campaign.

Within a day, more than 1,000 people have seen it. The views kept on coming, reaching over 50,000 views by the end of the week. I got a lot of mentions on Twitter. I received the most LinkedIn requests I’ve ever received in one week. My LinkedIn following easily crossed 1,000. Today, that post has more than 76,000 views.

I’m not sure when a piece of content technically goes “viral,” but at least in my standards, that LinkedIn post did just that. Some of the blog posts I’ve written in the past have reached a wide audience, but those views trickled in over a long period of time. Not this one.

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How to remove your Facebook page’s subcategory [QUICK TIP]

How to remove your Facebook Page's subcategory

Did you know that the subcategory you choose appears prominently on your Facebook page?

It appears just below your page’s profile picture, letting people know right away what your business is all about.

But here’s the catch: Once you select a subcategory, you cannot remove it in an intuitive way. Or at least you can’t right now. (Hopefully it’s just a temporary Facebook bug.) This is problematic because the choices for subcategory are limited—meaning, what you select may not exactly capture what you offer. In that case, you probably want your category to show instead. [Read more...]

How to rock LinkedIn: 10 tips for beginners

Why you should rock LinkedIn (and 10 tips on how to do it)

I joined LinkedIn when I was first laid off work. The company I worked for decided to close its Vancouver office, laying off almost a thousand people. It was a scary time, and people in the company wanted to support each other and to keep in touch. For many of us, LinkedIn was the way to do that.

Besides connecting with each other on LinkedIn, we used the site to recommend each other as well as to introduce people to our networks.

That was more than 5 years ago, and since then, LinkedIn has become one of the most prominent social networks. Today, if you’re serious about enhancing your online reputation, there’s no better way of doing it than by having a solid LinkedIn account.

I recently had the opportunity to talk to a group of writers who were interested in learning the basics of LinkedIn. Since joining LinkedIn, I’ve found tremendous value in it, so I was happy to share what I know. Here are some highlights from my talk. (Scroll down below for the Slideshare presentation.)
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