5 Steps to Allocating Your 2015 Social Media Marketing Budget

Social media budgeting for 2015

This is a guest post from Ivan Serrano, a social media and business journalist comfortably living in the Bay Area of California. You can follow him on Twitter and Google+

As the new year approaches, businesses should expect big changes for their social media strategy.

Social media experienced some big changes in 2014. New platforms such as Ello were introduced, Snapchat introduced Snapcash, and Facebook began taking action to create more organic content on its platform.

With these changes, brands are going to need to know what trends will impact their social media strategy in 2015. As you continue to plan your social media marketing for 2015, here are five things you should keep in mind:

1. Adapt to mobile marketing.

Do you have a mobile social media marketing budget in place? If not, you’re missing out on a huge opportunity to reach a larger audience of consumers.

People are spending more time on social media with their mobile device than they do on a laptop or computer. In fact, smartphone users spend more than seven hours each month using Facebook’s mobile app to access their accounts.

When allocating your 2015 social media marketing budget, make sure you create room for mobile marketing. Mobile marketing enables brands to pay attention to their customers’ location and engage with them on a local level. You can also take advantage of photo dependent networks like Instagram to build awareness of your brand on-the-go.

[Read more...]

3 ways a bigger social media budget can set your marketing team up for success

Bigger social media marketing budget for 2015

As 2014 comes to a close, many companies are busy budgeting for the next year. Now’s the perfect time for marketers to think about their social media goals for 2015 and decide how much to allocate for social marketing.

Social media spending is going up in 2015, so the question that companies need to ask is this: do we need to follow the trend? 

My answer? Absolutely. Here are 3 ways putting more resources into your social media efforts can elevate your marketing tactics in the new year:

[Read more...]

Avoid the TLDR syndrome: 8 tips on how to visually break up your blog posts

Use images in your blog posts

I read many blog posts every week. As a social media marketer, I’m always on the look out for great content to share and for inspiration. Reading many different blogs help me do that.

One common blogging mistake that I often see is people not breaking their blog posts up visually. There’s nothing like big chunks of paragraphs that make me want to move on to something else.

I am not alone. Studies show that the TLDR (or tl;dr for too long; did not read) syndrome is real. Most people simply don’t finish reading online articles.

TLDR meme
Photo: http://knowyourmeme.com/memes/tldr

That’s partly because we have shorter attention spans, but that doesn’t mean bloggers can’t do anything about it. It all comes down to formatting. Your blog posts are not academic papers, so stop formatting them as such.

[Read more...]

The smart marketer’s guide to using Buffer for social media efficiency {updated regularly}

If there’s one social media management tool that you absolutely cannot live without, what would it be?

For me, that’s Buffer.

I first discovered Buffer not through their software but through their awesome blog. The folks at Buffer do in-depth, well-researched articles about marketing and life hacks, and more than a year ago, I came across one of their posts. I read their blog posts religiously, and after a few weeks, I was intrigued so I finally tried their software. To this day, the Buffer blog is one of my favorite corporate blogs around.

But Buffer not only has a great blog—they also have a great product. And if you’re serious about having a decent social media presence, you absolutely must use it. I use it to maintain my personal Twitter, Facebook and LinkedIn accounts. And for me, Buffer is more than just a social media scheduling service.

How to use Buffer for social media efficiency

Whether you’re a Buffer newbie or a regular user, here are some tips and tricks you should try today.

[Read more...]

How to schedule your retweets [social media tip]

Did you know it’s possible to schedule your re-tweets? I’m not talking about the manual retweets (RT) where you put “RT” in front of the tweet. I’m talking about native re-tweets: those that use Twitter’s re-tweet button.

A couple of years ago, manual RTs were the way to go on Twitter. In the last few years, however, many Twitter users have come to appreciate the official RT—so much so that for a period of time, some people were publicly shaming those who used the manual RT.

How to schedule your retweets

My personal feeling is that unless you’re manually adding something to the original tweet (for instance, by adding a comment before “RT”), you probably should just use the new RT. It’s the right thing to do—it gives full credit to the original twitterer, and it’s easier since it won’t require you to shorten the original tweet.

[Read more...]