When I was in my teens, I never really related to the term “creative.” I can’t draw—the best I can do are stick people. I’ve never tried painting, and I can’t play a single musical instrument.
But recently because of some restructuring at work, I started thinking more about this particular label. I was recently put under the “creative” group in our marketing team, making me question whether I’ve been creative all along and I just didn’t know it. Maybe what I do as a social media manager is just as creative as what our graphic designer does or what our videographers execute?
This recent change in my work raised other important questions for me: What does it mean to be creative? And are creative people born or are they made? Can we work on becoming more creative? What is creativity to begin with? In many jobs, including digital and content marketing, creativity is required, so I wanted to look into this topic a bit more.