How to be a more creative marketer: The science behind creativity

creativity in marketing

When I was in my teens, I never really related to the term “creative.” I can’t draw—the best I can do are stick people. I’ve never tried painting, and I can’t play a single musical instrument.

But recently because of some restructuring at work, I started thinking more about this particular label. I was recently put under the “creative” group in our marketing team, making me question whether I’ve been creative all along and I just didn’t know it. Maybe what I do as a social media manager is just as creative as what our graphic designer does or what our videographers execute?

This recent change in my work raised other important questions for me: What does it mean to be creative? And are creative people born or are they made? Can we work on becoming more creative? What is creativity to begin with? In many jobs, including digital and content marketing, creativity is required, so I wanted to look into this topic a bit more.

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Patriot Hearts: John Furlong brings back golden memories

Note: This article first appeared in Young Leader, the newsletter of theVancouver Board of Trade‘s Leaders of Tomorrow program. To learn more about this mentorship program, please visit the official website.

On February 11, several LOT mentees  joined over 500 professionals from the Vancouver business community for a  luncheon headlined by John Furlong, former CEO of the Vancouver Organizing Committee (VANOC) for the 2010 Olympic and Paralympic Winter Games. The Spirit of Vancouver® lunch marked the first-year anniversary of the Games and celebrated the launch of Furlong’s new book Patriot Hearts: Inside An Olympics That Changed A Country.

John Furlong met some lucky mentees from the Leaders of Tomorrow Mentorship Program [Read more…]

Celebrating #AIESECDAY Today

Almost a year ago, on a hot day, I was walking through the West Mall Complex at SFU when I noticed a particular poster that stood out from the rest. The poster caught my eye because it had images of ice cream. Curious, I actually read the copy of the poster (a rarity for me) and learned more about AIESEC SFU.


Fast forward to today, and I can honestly say that joining AIESEC has been one of the most rewarding things I’ve done since coming back to school full-time. I’ve gained some valuable skills through AIESEC. More importantly though, I’ve met many amazing people through it.

What does it stand for?

I often get asked what the acronym AIESEC stands for. To this day, I still can’t tell you – and that’s because it’s in French. According to Wikipedia,  the acronym stands for “Association Internationale des Étudiants en Sciences Économiques et Commerciales. If you’re expecting me to pronounce that, then you’re out of luck.

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Business Etiquette: It’s More than Just Saying “Please” and “Thanks”

Note: This article first appeared in Young Leader, the newsletter of the Vancouver Board of Trade‘s Leaders of Tomorrow program. To learn more about this mentorship program, please visit the official website.

Leaders of Tomorrow Development Night

On November 16, 2010, members of Vancouver Board of Trade’s LOT and CYP programs had the unique opportunity to hear from a Carey McBeth, Vancouver’s leading etiquette and protocol trainer. The purpose of the development night was to create awareness on proper etiquette for business norms and networking events.

Carey brings a wealth of knowledge to each presentation and has been featured or quoted in numerous national and international publications. Carey has appeared on a variety of national and local television shows including CBC Newsworld, Global Television, and CTV News.

During the course of the workshop, Carey explored various topics, including making a great impression, working the room during a networking event, and introducing yourself to others. Here are a few helpful tips from Carey’s presentation.

  • Listen with your eyes. Business in North America demands that you make eye contact with the other person. Eye contact communicates to people that they have your full attention. You should strive for direct eye contact 60 percent of the time. Anything more might be intimidating, and anything less might be perceived as disinterested.
  • Shake hands firmly.  A good handshake (web-to-web and from the elbow) reveals confidence and conveys positive feelings. Always shake hands, especially when introduced to a person or saying goodbye.
  • Introduce yourself properly. In addition to your first and last name, state where you work and some information about what you do. This will help build your personal brand and entice further conversation.
  • Strive to become a great host. When inviting potential clients or other business associates for meals, pay attention to the details. Arrive early, and see that the bill is not brought to the table.
  • Smile! Carey emphasized the importance of a genuine smile. In any situation — business or otherwise — giving a warm, genuine smile is almost sure to make others like you.

The message of the night was clear: etiquette and protocol are essential skills in today’s business world. The many insights that participants learned will be helpful at professional functions like those with the Vancouver Board of Trade, and even in social situations in one’s personal life.

The Vancouver Board of Trade would like to thank Carey for sharing her expertise and SFU Business for kindly hosting the session. To learn more about  Carey McBeth please visit and to learn more about all programs offered by SFU Business please visit

Photo credit: Leaders of Tomorrow website

Arianna Huffington’s Big Idea

In case you’re still looking for new year’s resolutions, here’s a good one from Arianna Huffington, co-founder of The Huffington Post.

Speaking at TEDWomen, Huffington in the video below encourages her audience of powerful women to — wait for it — sleep. Yup, you’ve read that right: sleep.

Drawing from her own experience (she fainted from exhaustion two and a half years ago) and using good humour, Huffington made a good case for her simple (and yet big) idea.

Many studies have confirmed the value of getting lots of sleep. Studies have suggested, for instance, that consistently getting a good night’s sleep might benefit your heart’s health and help you avoid the common cold. Huffington concluded that sleep can lead to “a more productive, more inspired, more joyful life”. Sleep a lot and be successful? Sounds like a good deal to me!

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