Once upon a time, being an expert in social media was a big deal. The ability to build a community on Twitter and a big following on Facebook and LinkedIn was somewhat rare, and as a result many marketers started referring to themselves as social media gurus, mavens and ninjas.
But something funny happened: social media became mainstream. Social media started making its way into many areas of the business outside of marketing and PR. Slowly but surely, social media became a required skill for sales, HR (recruiters in particular) and customer service.
In many ways, social media became everyone’s job. Thus began the early death of the social media manager.
Now a new study provides more proof that social media skills alone won’t get you far in your marketing career. That’s because while there are many social media jobs, companies want more than just a knowledge of how to tweet, snap and pin.