Kelvin “KC” Claveria is a nerd, a content creator and a pragmatic marketer. He believes that curiosity, a willingness to hustle and an open mind lead to productivity, efficiency and, ultimately, amazing results.
Just like many marketers, KC found himself in digital marketing almost by accident. Originally a finance major, he switched to a career in marketing and communications shortly after discovering a love and fascination for Twitter in 2007. He devoted his early days in marketing mastering social media and public relations, connecting clients with relevant journalists and bloggers to build brand awareness. In 2013, he entered the technology industry when he joined the marketing team of one of Canada’s fastest growing software companies. In this role, he manages all aspects of the company’s social media paid programs, corporate blog and social communities, bringing thousands of leads and hundreds of thousands of unique visitor to the brand’s website on a yearly basis.
A critical thinker and data-driven content marketer
With over six years of experience in content strategy, social media advertising, public relations, influencer outreach, SEO and copywriting, KC is currently based in Vancouver.
Named one of the top 50 content marketing influencers in the world, KC is a prolific writer and blogger. He contributes to Business2Community and is the editor-in-chief of The Curious Marketer, a blog for marketing nerds. He also regularly writes for Medium and his personal blog at kcclaveria.com.
When not running growth hacking experiments or writing new blog posts, KC is doing CrossFit, training for a half-marathon or enjoying being a gay uncle. A self-professed chocoholic, KC enjoys watching dramatic and/or comedic shows on Netflix, drinking caffeinated beverages and reading books and magazines.
You can reach KC at kc [at] kcclaveria [dot] com.