After seeing a Twitter ad for this social media tool, I decided to give it a try. Here are some of my initial impressions.
Benefits of using CoPromote
Every tweet that I’ve boosted on CoPromote so far has received retweets. So the site delivers on its promise to help you get more social shares…at least on Twitter. An interesting consequence that I’ve seen is that I’ve gotten more Twitter followers than usual. This is probably due to a combination of two things: my tweets getting seen by more people and other CoPromote users finding me on the CoPromote site.
I also like that the site lets you select your interests. Doing so is crucial as it ensures that the content suggestions I get are relevant to me.
The analytics provided on the site (under the “Track” tab) are straightforward and easy to understand–it shows exactly how much boost you got from CoPromote and the percent increase compared your post’s organic reach.
Finally, it’s easy to see how much “reach” you have left. This number represents your virtual currency on the site and is based on the size of your network. If you have 100 Twitter followers, for instance, and you retweet someone else’s post on CoPromote, you gain 100 reach points. As other people share your content, it will then count against your reach. More info about reach on the CoPromote site, but what you essentially need to know is that you need to have some reach if you want your content to be exposed to other CoPromote users. (You can upgrade your CoPromote account to pro if you’d like to gain reach without the need to retweet other users.)
Cons of using CoPromote
I see three main issues with CoPromote at this time.
One is site performance. The site often lags, especially the main dashboard (where you see a list of potential content to re-tweet). Several times, when I opened the site, I get the spinning wheel of death…and it never actually loads.
I’m not sure if this is just a browser issue. I suspect that it might be due to the site’s growing user base. It seems like CoPromote is doing an advertising push right now (I’ve seen their ads both on Twitter and Facebook), and it could be that their infrastructure isn’t robust enough to support the additional users.
The second issue has to do with the user base. The success of CoPromote rests on its ability to attract quality users, who are already naturally sharing interesting and engaging content. While I’ve seen a few good articles on this platform, the majority aren’t that compelling. If I worked for CoPromote, I would focus on getting influencers and interesting people on the site.
Finally, and I think most crucially, the site needs a way to vet the content that people are boosting. For the most part, the content on the platform are boring (at best) and too self-promotional (at worst). One time, I logged in and the site recommended a tweet about an escort service. Yeah….no.
I’ve also seen some tweets linking to affiliate sites.
There needs to be an algorithm that flags potentially terrible or spammy content or for people to report problematic tweets.
These are significant challenges, but I plan on trying out CoPromote a bit more in the next few weeks. I think it’s a promising platform.
Tips when using CoPromote
Let me just end this post with some recommended best practices.
- “Boost” only amazing content. Don’t add to the noise. Increase your chances of getting re-tweeted by sharing only the content that you’re proud of. And please: no gated pieces (unless they’re super amazing), affiliate links or anything spammy.
- Re-tweet only amazing content. Vet what you retweet. Read every article before retweeting it to make sure that it aligns with what you normally tweet about.
- Review your interests regularly. You’re more likely to find great content to co-promote if your interests align with what you normally tweet about. Regularly check your chosen interests, perhaps even experimenting changing them to see if you could get a better list.
- Follow interesting people! If you’re not having luck with the content that CoPromote is giving you, you could manually look for people to follow and share their content.
What has been your experience like with CoPromote? If you’ve tried this tool before, I would love your comments below. You can also join the conversation on this discussion on Inbound.org.