As the new year approaches, businesses should expect big changes for their social media strategy.
Social media experienced some big changes in 2014. New platforms such as Ello were introduced, Snapchat introduced Snapcash, and Facebook began taking action to create more organic content on its platform.
With these changes, brands are going to need to know what trends will impact their social media strategy in 2015. As you continue to plan your social media marketing for 2015, here are five things you should keep in mind:
1. Adapt to mobile marketing.
Do you have a mobile social media marketing budget in place? If not, you’re missing out on a huge opportunity to reach a larger audience of consumers.
People are spending more time on social media with their mobile device than they do on a laptop or computer. In fact, smartphone users spend more than seven hours each month using Facebook’s mobile app to access their accounts.
When allocating your 2015 social media marketing budget, make sure you create room for mobile marketing. Mobile marketing enables brands to pay attention to their customers’ location and engage with them on a local level. You can also take advantage of photo dependent networks like Instagram to build awareness of your brand on-the-go.
2. Create social videos.
Research shows the average mobile user spends nearly six hours viewing video from their mobile device. Obviously, social video will be a very important component of 2015 social media marketing budgets.
There are a number of reason why brands should make room in their social media marketing budgets for social videos. First, video creation is fairly expensive. In fact, all you need is a smartphone and you can create, edit, and publish all of your video content from a single device. The other reason why video is important is that it’s more engaging than traditional blog posts or photos.
3. Be prepared to use social media for payment.
Social media networks such as Twitter and SnapChat are already creating ways for users to make payments to businesses through social media. If you want to boost your sales in 2015 through social media, it’s a good idea to invest in social media payment. Payment through social media will allow brands to be directly connected to their customers through social advertisements.
For example, brands could use Snapcash as a way for customers to pay for a service or purchase a product within their store. Although Snapcash is still in its early stages, it’s just a preview of what’s to come in the future for social media payment. Not only will social media payment speed up the payment process for businesses, but it will also attract younger generations to businesses.
4. Smart devices are becoming social.
Everything from fitness bracelets and smart watches, to refrigerators and security systems, are becoming more social. Many of these technologies are using sensors to track information and sync it directly with your social media accounts. With this type of technology, it will be easier for brands to interact with their customers in real-time.
For example, a smart watch could track important Facebook events and the location of a person when they attend the event. This will help brands keep up with local advertising and engage with their target audience on a personal level.
5. Design a visual social media brand.
Over the last year, visuals dominated social media. Through photos and video, visuals have changed the way people interact with brands and learn about new products and services.
In 2015, it’s absolutely necessary for brands to invest in a visual brand for their social media strategy. Set aside funds for graphic designers and photographers who can create amazing visual content for your business. This investment will build credibility for your brand and attract more customers to your business.
Social media is constantly changing and the only way to keep up with these changes is to make room in your budgets to implement new tools. Remember, social media is the most important tool for interacting with customers on a daily basis; so businesses must dedicate enough of their budgets to a strong social media marketing strategy.
What are you allocating your 2015 social media marketing budget to?