It seemed just like yesterday. I was a fresh university grad, with high hopes and big dreams.
I wasn’t going to settle, I wrote back then.
Three years later, I still have high hopes—and even bigger dreams.
I’m still loving marketing—especially since I get paid to tweet every day—but doing marketing in real life isn’t quite the same as studying marketing in the classroom.
That’s why I really like a recently released Hubspot Slideshare presentation about real-world marketing lessons for new grads. Here’s a summary of the lessons from the presentation (scroll down below for bonus insights from myself):
1. Don’t be afraid of numbers. Marketers need statistics.
2. Don’t obsess over the 4 P’s of the marketing. Your CMO will not quiz you about these.
3. Don’t think your classroom experience mimics an actual job. It’s different when you’re finally in the real world.
4. Having an internship on your resumé isn’t impressive. But highlighting your marketing achievements during your internships might impress HR.
5. Having multiple internships isn’t impressive. But internship experience at various marketing environments is.
6. Having endless extracurricular activities doesn’t make you an “expert.” It makes you a keener though. (You might need to narrow down your expertise.)
7. Having a standard resumé doesn’t exemplify modern marketing. Show off your creativity!
8. Marketing moves fast. That’s why Google is your friend.
9. Marketing isn’t just about pretty pictures and viral videos. Effective marketing today is about creating content that benefits your target audience.
10. Marketing isn’t just about branding and awareness. Your sales colleagues (and your direct marketing team) will tell you it’s also about leads and lead converstion.
11. Marketing doesn’t have to be evil. In fact, the best marketers today provide real value. Don’t be a stereotype.
12. Marketing is more than big brands and agencies. Tech is highly recommended. Startups might be a good idea. Non-profit marketers seem happy, too.
13. Marketing is a balance of art, science and tech. Embrace this convergence.
14. Don’t be afraid to be wrong. Just fail fast.
15. Grow thick skin. Especially if you work in social. (Yes, I may be speaking from experience.)
16. Be your own best case study. Market yourself. Create a great personal brand using social media.
17. Never burn bridges. The marketing world is small.
18. Network with everyone. You just never know who’ll hire you. Use LinkedIn to expand your network.
19. Get familiar with HTML and CSS. They’re not as intimidating as they seem! If you’re stuck, Google it.
20. Understand the difference between B2B and B2C. They require different marketing approaches.
21. Don’t oversell yourself during an interview. It’s better to be realistic than to be fired later on.
Bonus marketing tips:
In addition to Hubspot’s list, I think the following are important.
22. Practice writing. From writing emails to creating landing pages, it will really help you in your marketing career. Start blogging.
For more tips, check out Hubspot’s presentation below!
What tips would you give new marketing grads? Leave your comment below or tweet me at @kcclaveria.
Photo credit: Jens Schott Knudsen (Flickr)