Infographics are taking over the Internet. Ok, not really, but many companies now use infographics as a marketing tool to increase brand awareness and add variety to their content marketing tactics.
But not all infographics work. Creating successful infographics requires planning, research, and an effective promotion strategy. Since many brands now release infographics regularly, infographics need to be unique, informative, and beautiful for them to be noticed.
In an effort to stand out in this crowded marketplace, some companies are tinkering with interactive infographics. Usually created with HTML 5, interactive infographics have the cool factor because they show data based on what the viewer does.
If you or your marketing team are thinking about creating an interactive infographic, here are six awesome examples you can use as inspiration:
Unless you’re a seasoned SEO pro, chances are you don’t necessarily understand how search works. You know it’s based on keywords, but how exactly do search engines find content to show you? Well, this infographic explains the process in a way anyone would understand.
Just like most Google products, the How Search Works infographic is intuitive. To see the subsequent content, just do what you’d normally do: scroll down. The text, while minimal, is conversational, making the content understandable to anyone who might use Google’s search engine.
You’ve heard the message before—don’t drink and drive!—but do you know just how much you can legally drink to be deemed a reckless driver?
This interactive infographic from Town Center Parks in Leeds is a fun way of sharing stats about drinking and driving. My fave part is where you get to choose your drink from the bar, indicate how many drinks you’ve had, and the infographic will tell you whether you’re under or over the legal limit. Why You Shouldn’t Drink and Drive demonstrates how infographics can effectively spread a well-known message in an engaging and interesting way.
This interactive infographic from Symantec walks through the evolution of cloud computing succinctly. What’s different with the Evolution of the Cloud infographic is that it is playable: click the play button, and the infographic will show you the content like a video. The timeline at the bottom lets you skip to the year of your choice. The visuals—which mostly remain the same but evolve as you go along the timeline—help to tell the story without distracting from the content.
Influenced by advancements in technology, market research has been around for ages now, and it will continue to evolve. But what’s in its future?
If you want to know what’s ahead in research, then it’s beneficial to look at the past and see what worked before. Just like the Symantec infographic, the Evolution of Insight dissects the beginnings of the market research practice and offers its vision of what might be ahead. It’s a well-researched infographic that effectively highlights important moments in market research’s long history. The fun visuals make the content easy to absorb. Most importantly, the infographic encourages social sharing at the begging and the end.
How much water does the typical American use in a day? This interactive infographic—a collaboration between GOOD.is and Levi’s—provides some insight into the usage of one of the most critical resources on Earth: water.
Using stunning photos and minimalist icons, the Your Daily Dose of Water infographic succeeds because of the interesting information. More importantly, the content is personalized: you get to know your water footprint by clicking on which activities you do in your daily life. The message—that you should think about conserving water—is implicitly communicated.
Love this interactive infographic that shows the rise of “non-Budweiser-esque beers.” It nicely shows information by state data and by brewery data. And as the infographic shows you data, you can click on the links on the map to get more information. It’s cool to see where new craft breweries are popping up. The Mapping the Rise of Craft Beer infographic is based on 2012 data gathered by the Brewers Association.
The future of interactive infographics?
As more and more companies experiment with infographics, I expect more interactive infographics to evolve. For example, we might see infographics that use real-time data, offering up-to-the-minute information for people. To continue to be useful and interesting, infographics need to evolve—and interactive infographics will play a major role in that evolution.