Advanced tips on how to use social media to find your next gig

Using social media to find next gig - SFU Career Services B2B

In a previous blog post, I shared some basic tips on how to use social media in your job search. In that post, I pointed out how you can use tools such as Twitter, Facebook, and Hootsuite to enhance your online brand and find job opportunities.

In a recent presentation to SFU Career Services’ Backpack to Briefcase conference, I expanded on these tips and provided more advanced tips on how students can take advantage of social media to help them get their food in the door after graduation.

Backpack to Briefcase - SFU Career Services conference 2013
Photo credit: SFU OLC

Here are some highlights:

1. Monitor potential employers, local job opportunities, and industry experts closely.

  • Use Hootsuite’s geo search to find local job openings. I suggest monitoring keywords such as “hiring,” “looking for,” and the hashtag #jobs.
  • Monitor keywords related to your industry to find professionals in your field.  Connect with these professionals by sharing their content and responding to their updates.
  • Add potential employers to Twitter lists or Facebook interest lists for a more organized way of keeping track of what they’re up to.
  • Follow organizations’ LinkedIn company pages to learn more about the different products and services that they offer, the people that have recently joined the company, and news about your industry.

2. Use keywords in your profile.

Create your digital portfolio on Slideshare

3. Create a visual portfolio on Slideshare and Pinterest.

Slideshare is essentially the YouTube of presentations. It offers users the ability to upload and share publicly or privately PowerPoint presentations, Word documents and Adobe PDF Portfolios. If you can create a PowerPoint presentation, you can take advantage of Slideshare.

Using Slideshare has several benefits: The site is popular with businesses — potential employers could find you on the site. Google loves Slideshare, so your presentations are likely to appear on the search results page. Don’t forget to include your real name in your presentation if you want it to appear when a potential employer googles you.

Similarly, Pinterest — which describes itself as a virtual pinboard — also offers a few creative ways help your career:

  • Create a board with all your best work, an online portfolio that you could include in your resumé or cover letter.
  • Use it as a bookmarking tool to remember all your past work. This might be helpful when you’re writing your resumé and need a quick reminder of all the awesome things you’ve already accomplished.
  • Pin projects that inspire you or resources that you can use for your job.

I presented 10 tips in total. Please see the Slideshare below for my tips as well as my notes.

A shorter version of the presentation is also on Prezi.

More resources about the use of social media for job search:

How are you using social media to find job opportunities and advance your career? Share your tips below.

© 2013 – 2014, KC Claveria. Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License. Please link back to

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  • Vincent Ng

    Honestly, that was probably one of the most educational posts that I have EVER read, and it is such a timely one for that matter. I’m actually presenting a workshop on networking and the power of social media for Arts Co-op at UBC in the upcoming week and you’ve given me some great advice that I’m going to share. This will definitely be the primary resource for marketing grads looking for jobs now.

    By the way congratulations on working with Global Bend and I appreciate the link juice KC.