In a previous blog post, I shared some basic tips on how to use social media in your job search. In that post, I pointed out how you can use tools such as Twitter, Facebook, and Hootsuite to enhance your online brand and find job opportunities.
In a recent presentation to SFU Career Services’ Backpack to Briefcase conference, I expanded on these tips and provided more advanced tips on how students can take advantage of social media to help them get their food in the door after graduation.
Photo credit: SFU OLC
Here are some highlights:
1. Monitor potential employers, local job opportunities, and industry experts closely.
- Use Hootsuite’s geo search to find local job openings. I suggest monitoring keywords such as “hiring,” “looking for,” and the hashtag #jobs.
- Monitor keywords related to your industry to find professionals in your field. Connect with these professionals by sharing their content and responding to their updates.
- Add potential employers to Twitter lists or Facebook interest lists for a more organized way of keeping track of what they’re up to.
- Follow organizations’ LinkedIn company pages to learn more about the different products and services that they offer, the people that have recently joined the company, and news about your industry.
2. Use keywords in your profile.
- Think about the keywords that employers and recruiters would use to find talent online and add these in your bio/introduction, summary, and job accomplishments.
- Change your name on Linkedin to make it search-friendly, if extra space is available.
3. Create a visual portfolio on Slideshare and Pinterest.
Slideshare is essentially the YouTube of presentations. It offers users the ability to upload and share publicly or privately PowerPoint presentations, Word documents and Adobe PDF Portfolios. If you can create a PowerPoint presentation, you can take advantage of Slideshare.
Using Slideshare has several benefits: The site is popular with businesses — potential employers could find you on the site. Google loves Slideshare, so your presentations are likely to appear on the search results page. Don’t forget to include your real name in your presentation if you want it to appear when a potential employer googles you.
- Create a board with all your best work, an online portfolio that you could include in your resumé or cover letter.
- Use it as a bookmarking tool to remember all your past work. This might be helpful when you’re writing your resumé and need a quick reminder of all the awesome things you’ve already accomplished.
- Pin projects that inspire you or resources that you can use for your job.
I presented 10 tips in total. Please see the Slideshare below for my tips as well as my notes.
A shorter version of the presentation is also on Prezi.
More resources about the use of social media for job search:
- My Pinterest board on the subject is updated regularly with resources I find on the web
- 4 Secrets For Using LinkedIn to Land a Job
- Using Pinterest to find a job
How are you using social media to find job opportunities and advance your career? Share your tips below.