As 2011 comes to a close, I’m taking some time to reflect back on what I’ve done with this blog this year.
2011 is not just another year: for me, it’s the year when I took blogging seriously. I started hosting my blog on my own server, making the painful but necessary move from WordPress.com to WordPress.org. I also blogged more regularly this year than I have in 2010.
So, what posts did people read the most? Here are my top 10 marketing and social media posts of the year, at least according to Google Analytics.
Who knew many people actually wanted their Facebook profiles out of the Google search results? I almost didn’t write this blog post but decided last minute that I had to after finding it hard to find resources about the topic.
One day, this post received over 800 clicks from Facebook. I’m still unsure why, although I suspect it was posted as an answer to someone wondering how to turn off his or her public profile.
Because this post was so popular, I decided to update it recently to reflect Facebook’s new interface.
Pre-Instagram, I’ve discovered Hipstamatic, a cool app for iPhotography lovers. I’m using Hipstamatic less often these days, but I’m guessing that people are wondering if the app’s $0.99 price tag is worth it.
My verdict? Yes, it is. Instagram is cool, but Hipstamatic has some unique, retro filters that make it worth every penny.
Probably the oldest post that made the list, this one was published in June 2010. LGBT and bullying issues were front and centre this year, so I’m not surprised that people are curious about this campaign featuring a cute story about young gay love.
Sex and marketing naturally complement each other, so it’s only fitting that some people stumbled upon my blog using keywords such as “shirtless men” and “shirtless”.
I don’t do Sunday Inspirations anymore (I blog when I’m inspired, not when I’m scheduled to do so), but I’m glad to see this blog post getting some love.
As a blog enthusiast, I want to try all platforms! Back in July 2010, I already had blogs on WordPress, Tumblr, and Posterous.
Fast forward to today and I’m still a huge WordPress fan, my Tumblr blog has evolved into a random blog with many photos taken from my phone, and I’ve virtually abandoned Posterous. I just don’t get the “Spaces” concept that Posterous introduced earlier this year.
Playland’s tounge-in-cheek outdoor ads for its newest ride Atmosfear comes in at #6. I haven’t tried the ride yet, but it’s something I totally should do next summer.
Speaking of Playland, BCAMA named it Marketer of the Year for 2011. With ads like this one, I’m not surprised.
My very first Slideshare! This was just a short write up about a presentation I did as part of my role as a Career Peer Educator. Honestly I kinda wish more people have read this blog post. I might update it soon — if I think of a couple of more tips on how to use social media for job hunting.
This is a short blog post about a line of Corona Extra collector’s bottles designed by a Toronto-based agency. I’m still so-so about these bottles.
LinkedIn, I believe, is the most underrated site of all the major social media platforms. In this blog post, I highlighted three simple features that will help you showcase your work. LinkedIn recently also introduced a feature that lets users enter volunteer experience; this is one feature that I might add to this post.
10. K-Y Intense features a lesbian couple in a new TV commercial
It’s no secret that I’m gay, so whenever LGBT people are featured in marketing campaigns, I’m usually more interested than usual.
Up to this day, I still love that this ad is short, funny, and touching. (Still no pun intended.)
4 posts I wish more people read
Let me highlight a few posts that I liked that I wish more people knew about.
First was my article about social media efficiency. In my opinion, I’ve given many unique tips and tools here that social media professionals might find useful.
I’m also surprised that my blog post about LinkedIn Today didn’t make the top 10. This feature gets me to visit LinkedIn everyday, and I find that it’s a good timesaver for professionals on the go.
On a similar note, my blog post about LinkedIn company status updates, a relatively new feature, highlights a new way that organizations can use to connect with a larger audience. It blows my mind that more people aren’t using this feature yet or aren’t even aware of its existence!
Finally, I wrote about Pinterest a few months ago, way before it became mainstream. I thought that Pinterest would remain niche, but if its recent surge is any indication, then I may have been way off.
What you can expect on kcclaveria.com in the New Year
If you’ve read this far, thank you! I know this is a long post.
I’ve made the decision to remove food posts in this blog. Contrary to what I said a few months ago on why I blog, I now want to use this blog to present my most professional self. (You might remember that this is the same reason why I launched Filthy Pop for my music posts.) If you’d like to read random posts about food, please visit my Tumblr blog.
On the other hand, expect more posts about SEO and analytics. These are two areas I’m committed to learning more in 2012, and I plan on sharing my thoughts on these here.
Happy New Year, and here’s to a wonderful 2012 for all of us!