Hubspot is, hands down, one of the best online resources about marketing. The Hubspot blog boasts a big catalog of valuable content about PR, social media, marketing, and search engine optimization.
Recently I finally had the chance to go over Hubspot’s free eBook Learning SEO From The Experts: A Step-By-Step Guide. I’ve downloaded a lot of eBooks and white papers before, and I can honestly say that this is one of the best ones I’ve read in a long while.
The eBook is great because it talks about search engine optimization (SEO) from a beginner’s point of view. It talks about the very basics of SEO: keywords, link-building, and on-page SEO strategies. It even talks about on-going maintenance, which is important in today’s competitive online landscape.
Three leading SEO experts contributed to the eBook:
Do you really need to learn SEO?
The quick answer is yes. Almost all industries now have some component of their marketing communications online. A recently article from a PR pro even mentions SEO as one of the must-have skills for PR newbies.
What’s the catch?
The best thing about Hubspot’s online resources is that there isn’t really a catch. You’ll be asked to provide your name, email address, and a couple of things about your business, but you can expect to download the eBook for free without too much hastle.
To download this the free eBook Learning SEO From The Experts: A Step-By-Step Guide, visit the Hubspot website.
Photo: Danard Vincente